B2B ecommerce software solutions: The comprehensive guide to build the profitable business

In the market, B2C has been dominating because there are a huge number of retail vendors and buyers. However, many individuals seem to have forgotten the existence of B2B and do not realize that this model can bring businesses surprising benefits. With this reason, today ArrowHiTech will deliver you the definition of B2B ecommerce software, at the same time review several exceptional B2B ecommerce software solutions for you to easily develop a profitable business. 

What is B2B ecommerce software? 

When it comes to B2B ecommerce software, it means business-to-business. To put it plainly, B2B ecommerce is a collection of ecommerce solutions that aid in the management of all elements of your B2B company. Selling your products and services, managing and tracking the success of your sales force, managing clients, completing orders, sending bills, and receiving payment are all part of this process.

b2b ecommerce software

What’s more, newer B2B ecommerce platforms are cloud-based, meaning they can only be accessed through the internet. Additionally, you can use a B2B ecommerce website or a B2B ecommerce app to get to them. In particular, cloud-based platforms comes with two outstanding advantages:

  • Firstly, there is no software to install or maintain on your end. The platform is maintained for you by your technology partner who provides B2B ecommerce services.
  • Secondly, as long as you have a web browser, you can utilize the platform on any operating system, mobile device, or tablet. Besides, you won’t have to deal with software setup or compatibility issues. Best of all, you simply need to be able to connect to the internet. 

What are the benefits of B2B ecommerce software? 

Businesses that invest in a B2B ecommerce platform can reap a variety of great benefits. Some of its outstanding ones are: better efficiency, improved customer satisfaction, and increased revenue and profit margins. Besides, many B2B companies have traditionally used catalogue models. Even if frequent purchasers ultimately figure out where their desired products are, checking them up, writing orders down, and calling them in is still a time-consuming operation. 

What’s more, B2B ecommerce software has an online presence through which buyers can search for, order, and pay for products. Hence, it makes the process much more flexible and user-friendly. As a result, a B2B ecommerce website has become a desirable and even required capability that can have a direct impact on order value and customer retention. Not only that, it also helps B2B ecommerce software companies save a lot of money and resources thanks to providing administrative efficiencies. For instance, giving customers direct access to stock levels so that time isn’t wasted dealing with orders that can’t be fulfilled right now. 

benefits of b2b ecommerce software

For more details, a well-designed B2B ecommerce software should also provide customers with all of the information they require to make a purchase choice without the need for one-on-one customer assistance. Therefore, it will result in even greater efficiencies. 

With a competitive environment like ecommerce space where there are a lot of competitions and formidable opponents. Thus, the most important thing is that your business must stand out from the rest of search engines as well as bring clients the best services to push them to make a quick purchasing decision. 

How to select a suitable B2B ecommerce platform?

In order to get success in doing B2B ecommerce business, the first thing you should think about is choosing a B2B ecommerce platform that meets all your requirements. To begin, you need to have a look at a high-level market overview of B2B ecommerce platforms before making a decision. Moreover, you also should take a look at the highlight characteristics of top B2B ecommerce platforms. Plus, figure out how those features might affect your company’s and customers’ specific demands.

#1. B2B ecommerce platforms market overview

If you want to develop your own B2B ecommerce business, you are able to purchase software for on-premise implementation. On the other hand, you can rent a cloud-based solution that is also known as the SaaS (software-as-a-service) paradigm. 

b2b ecommerce software platforms

How to build your own B2B ecommerce software?

Although creating a B2B ecommerce platform on your own is quite tempting, it is not really the best choice for small and medium-sized firms. Moreover, you should take a look at the following questions to decide if building your own solution is right for you.

  • What are the features that your platform absolutely must have? 

Are they distinct or niche enough that existing solutions can’t supply them right out of the box? 

  • What amount of urgency do you have?

 Is it feasible for you to wait months, if not years, for your in-house solution to be ready?

  • What is your financial plan? 

Are you willing to spend tens or hundreds of thousands of dollars to develop anything in your home when an off-the-shelf alternative could cost $50–100?

Take advantage of existing B2B ecommerce platform such as SaaS or Software

Benefits of using a cloud-based B2B ecommerce platform

  • First and foremost, more platforms and devices are supported, as well as remote visibility from anywhere in the world as long as you have internet access.
  • Secondly, it comes with no management, maintenance, or support costs. Besides, the platform and infrastructure on which your B2B ecommerce service works are the responsibility of your B2B ecommerce service provider (servers). In particular, improvements, problem fixes, and technical assistance are all important parts of the process.
cloud-based B2B ecommerce platform
  • What’s more, the setup of this type of platform is quite simple and all-inclusive. Almost every SaaS solution includes installation, setup, and onboarding for your staff as part of the initial pricing.
  • In addition, the scalability of this cloud-based B2B ecommerce platform is limitless. As your organization expands or its priorities change, cloud-based technologies are simple to scale up or down.

On the other hand, utilizing an on-premise software solution will provide you with the awesome benefits like below.

  • First of all, it ensures better performance. Because cloud-based systems are accessed over the internet, their performance is determined on the speed with which you connect to the internet. An on-premise solution will deliver a more consistent experience if you don’t have internet connection or if your internet access is inconsistent. 
  • Secondly, despite more control, it results in a big expense increase. You can choose your own hardware (servers) and software (operating system) when you use an on-premise system. In addition, you are able to select to save your data locally so that you can access it while you’re not connected to the internet. Not only that, you also have complete control over your infrastructure’s physical security.  

Main features of B2B ecommerce platforms

#1. Cloud-based

For the majority of B2B firms, a monthly “SaaS” subscription service for a cloud-based platform is the ideal solution. In contrast to its tremendous upside in terms of sales volume, margin expansion, and operational efficiencies, it has the lowest monetary, organizational, and personnel costs. 

#2. Multi-channel

You can’t just launch a B2B ecommerce site and expect it to succeed. In order to maintain long-term success, you must provide a comprehensive range of possibilities. This includes options for viewing your digital catalog, making purchases, and more on the web and on mobile devices.

Main features of B2B ecommerce platforms

#3. Built-in CRM

Your platform of choice should actively assist you in managing your customer connections. Order updates, live chat help, and email marketing are all prime examples of this. 

#4. Integrations

In fact, there is no such thing as a system that can do everything. In order to be effective, even the most powerful platform needs a well-defined scope. So, for a platform to operate well with your workflow, it must be compatible with the other technologies you use. Anything from a warehouse management system to an ERP system from this list of ERP systems to accounting software could be included. Furthermore, anything from a warehouse management system to an ERP system from this list of ERP systems to accounting software could be included.

#5. Management of the catalog

The majority of producers and distributors sell the same products to various clients at various costs. Negotiated contracts and agreed-upon terms, discounts based on customer loyalty, geography- or volume-based discounts, and other factors can all contribute to this.

#6. Route optimization and planning

For example, food distributors can benefit from using technology to improve their fleet’s route management and delivery efficiency. In order to accomplish so, a smart B2B ecommerce platform includes a multi-stop route planner. A specific resource about route optimization software can be found here. 

#7. Order management

Your B2B ecommerce platform should provide operational efficiencies that go beyond what a sales professional can achieve manually. Thus, if you want to take advantage of order management capability, you should be able to put up complex ordering rules.

#8. Payment flexibility

In general, payment is handled differently in the wholesale food distribution industry than it is in other industries. While having online payment processing and support for major credit cards is convenient, B2B food buyers choose to transact and pay for their orders in a different way. With this in mind, it’s critical that your platform takes into account the payment terms and structures that your customers demand. 


#9. Selling tools

The product catalogs of wholesale food distributors are continually evolving. This could be due to seasonal products, resulting in the phase-out of low-volume products, or the introduction of new product lines. Therefore, it’s critical that your B2B ecommerce platform includes capabilities for creating promotions and allowing customers to check out new product lines. Then, you will be able to fully appreciate the advantages of B2B ecommerce.

#10. Digital catalog available on the web and on mobile devices

Your customers must be able to not only read about what they’re purchasing, but also see what they’re purchasing. 

Most crucial factors for B2B ecommerce software solutions

#1. Customer experience

One of the most essential factors you must focus on for B2B ecommerce software solutions is nothing but client experience. In case your customers can’t find things they expect within five clicks or so, the B2B software will become worthless. 

#2. Increased Uptime

The second one you should pay attention to B2B ecommerce software solutions is higher uptimes. Following that, you need to ensure that the program you select has a minimum uptime of 95% or higher. Because if this software causes any problems when you need it the most, it may be disastrous for your business. Hence, you should make sure that your software is running the bulk of the time. 

B2B ecommerce software solutions

#3. B2B Functionality 

B2B ecommerce software solutions need to come with a dozen of advanced B2B functionality to bring bulk purchasers their own tailored and distinct client experience.  Whether it’s account management, payment, or order tracking, B2B solutions must help you to achieve your business goals. Simply speaking, it ‘s all about developing a solid network from company to business. Thus, if your B2B ecommerce software solutions can assist you in doing so, it will be considered as the greatest solution for your business. 

Top best B2B ecommerce software solutions to build the profitable business 

#1. Shopify Plus

One of the most effective B2B ecommerce software solutions you can’t ignore is Shopify Plus. There is no denying that Shopify is the most well-known platform that attracts a huge number of users from all over the world. While Shopify is excellent for B2C ecommerce, Shopify Plus is considered as the best option for B2B ecommerce software. 

Shopify Plus

Alternatively, you will have the necessary leverage thanks to its integrated features that keep the business running well and then grow rapidly. Shopify also gives an excellent user experience with its straightforward and time-saving strategy. In particular, if you ever reach a snag or have a question that has to be answered, Shopify’s support team appears to be your best option at all times.

#2. NetSuite

NetSuite B2B ecommerce software solutions

Coming to NetSuite –  a renowned ERP B2B eCommerce software solution that may assist you in automating your operations and providing real-time visibility into your whole business. It is concentrating on streamlining all back-office functions. For instance, CRM, accounting and eCommerce. Overall, it aids in the reduction of IT costs as well as the management of your organization in a more regulated and transparent manner.

#3. HubSpot

HubSpot B2B ecommerce software solutions

One of the outstanding B2B ecommerce software solutions you should know to build a profitable business is HubSpot. In fact, HubSpot is regarded for making a beneficial impact on the whole eCommerce industry. What’s more, it comes with a variety of awesome ecommerce solutions such as: Marketing hub, CRM, Sales hub, Service hub and so on. As a result, in case you are seeking for the best B2B eCommerce software that can connect marketing, sales, and customer care, HubSpot is a great option.

#4. Pepperi


The next B2B ecommerce software solution we suggest for you is Pepperi that is the ideal choice for large businesses, especially consumer goods companies. Moreover, this solution includes a lot of advanced features such as: catalog, inventory management, multi-channel sale management, SEO management, etc. In general, investing in this solution allows you to have a single omni-channel platform to handle your eCommerce. Therefore, it will help you save time and money while also reducing order entry errors.  

#5. OpenCart

OpenCart B2B ecommerce software solutions

In case you are looking for B2B ecommerce software solutions for generating a profitable business, you can have a glance at OpenCart. Being a free open-source B2B ecommerce platform, OpenCart becomes one of the most perfect methods that has successfully served the audience for many years. Overall, the user-friendly design as well as add-ons and plugins make OpenCart one of the best b2b eCommerce software solutions for users. 

#6. Contalog

When it comes to Top best B2B ecommerce software solutions for business in order to get success, we can’t help but mention Contalog. For more details, Contalog is a great multichannel selling platform that can be simply integrated with all major eCommerce platforms. As a result, you are able to sell your product online effectively with ease. 

Top best B2B ecommerce software solutions

Best of all, this solution is extremely straightforward to set up, just within a few simple steps. Besides, Contalog is the best place for you to centralize order, inventory, and product information across all sales channels. As a result, it will drastically decrease the amount of management work you have to do while also enabling you to focus on other key parts of your eCommerce.

#7. CS-Cart 

Last but not least in this list of flawless B2B ecommerce software solutions is CS-Cart. In reality, CS-Cart is considered as one of the most popular and widely preferable ecommerce platforms that is exclusively designed for wholesalers and manufacturers. Besides, CS-Cart contains a wide range of modern and useful features that will assist you develop your business as well as possible. Some of its outstanding ones are: catalog management, unlimited integration capability, user-friendly experience and so much more. Additionally, you won’t need to learn coding to start an eCommerce business. Because of a wonderful open-source, you may customize it as you want. 


>>> Read more: Strategic b2b retailer ecommerce solutions to speed up purchase cycles and drive more business

In conclusion

To sum up, when you utilize the right B2B ecommerce software solutions, your business will surely achieve a lot of outstanding outcomes and boost profits as a matter of course. ArrowHiTech hopes this blog is helpful for those who are planning to enter this market and wish to get success quickly. Then, in case you have any question on this topic in particular and Ecommerce development in general, let’s CONTACT US instantly for more details.