Global ecommerce solutions expansion to sell your products and services abroad can multiply your market manifold. But if your ecommerce web is not customized to local tastes and standards, you run the risk of alienating and even damaging your brand image. In this post Arrowhitech will provide you a comprehensive guide that ensure you understand what you need to make international ecommerce easier and successful
Why should your business need the global ecommerce solutions?
International e-commerce is the business of providing a product through an e-commerce website to customers in foreign countries. With the developments of digital tools, any business can sell online, making international e-commerce easier than ever before. For traditional retailers, e-commerce website is considered as a testing ground to decide whether new, foreign markets will be successful before launching a physical location there. The global ecommerce solutions confers many benefits, both tangible and intangible. The advantages of international ecommerce are:
- Easier expansion into foreign markets
- Easier-to-find product-market fit
- Shorter B2B sales cycles
- Quicker building of international presence
- Lower barriers to entry
Therefore, global development will almost certainly boost sales (and therefore profit) to a level that wouldn’t be attainable if you stayed within the local market. With that being said, the next part, we will provide you a comprehensive guide to make international ecommerce easier and successful.
The comprehensive guide to make international ecommerce easier and successful
Step 1: Identify potential markets for your products
There are big differences between trading nationally and trading international, so when you’re developing your global eCommerce business its even more crucial than usual to spend time researching.
Collect Market Intelligence
Start by researching at your internal data to see from which countries customers are already purchasing your products. Try further expanding your reach into these markets, even if only to test selling specific goods.
Research Demand and Local Buying Trends
To develop your target markets, researching the top countries that have strong needs for your goods and services or niche specialty. If there demand or a gap in the market? While you’re at it, try to research as much as you can about customers’ spending patterns and from which countries they typically purchase.
For example, you can learn from top shopping categories, how often customers shop from countries like the U.S., purchasing motivations and potential barriers by country. Moreover, it summarizes the local customs, trends, taboos and even holidays of each country so your global ecommerce solutions offers a truly localized shopping experience for shoppers
Step 2. Test the water with an international marketplace
You need to take benefits of as much demand as possible in a single distribution effort. Selling on a marketplace like Amazon or eBay is a cost-effective solution to enter the global market. Nowadays, global shoppers are much more demanding than they were 6 years ago. The customers expect plenty of item choice, easy payment methods, fast delivery solution s and relevant suggestions. Marketplaces can support you fix those expectations and provide you with a ready shopper base for your product.
For example, Amazon is a great option to test the waters. Their international reputation for eCommerce is outstanding and customers opinion of Amazon is also very high, which is extremely difficult to replicate. Therefore, creating a reputation with a customer base can take time and effort. Besides, it is not something that you need to invest in while testing the market.
Step 6. Track your progress relentlessly
You must track the numbers constantly to make sure whether or not global expansion is the best solution for your ecommerce store. Of course, sales numbers are crucial metric to keep an eye on, but other numbers can signal whether or not your business is achieving acceptance.
For example, website traffic, social media follower, and royal customers will present that your customer base is actively growing and your business is breaking into the new global market.
Keep in mind that it can take a lot of time before you start to see results. However, if things start to slow down or keep stagnant for a long period of time. It is a sign that you should look elsewhere. If one country or international area doesn’t work effectively, try another. Keep consistent, seek enhancement and track your results.
Step 7: ‘Glocalise’ your website
In order to be successful on a global scale, it’s crucial to give consideration to both local and global problems. It is key element to ensure a well-rounded customer experience. You can provide best customer experience by making minor changes to your ecommerce website. For example, you are able to include a geo-locator that scans the location of user IP addresses and shows user a corresponding version of the ecommerce website.
These changes make all the difference as they invoke a sense of confidence in the customers. In fact, 73% of shoppers will make a purchase if you land on the website in their native language. For example, Coca-Cola provides a great customer experience when customizing domains. The domain is based on user location, e.g. coco-colaafrica.com for South African users and coco-cola.de for German users.
Step 8: Set up international payments
When you start an global ecommerce website, ensure to provide your customers multi payment options. Preferred methods of payment often differ based on culture. For example, people in China tend to prefer AliPay.
Moreover, the more payment solutions your website provides, the easier it is for the shopper to check out. Also, your customers will feel more confident and safe when they enable to pay their local currency. This may seem a little inconvenient. However, it can also have economic advantages for your ecommerce business, as different payment methods charge a different fee. Although this small percentage saving seems immaterial, they are massively remarkable in the long term.
Considerations for Global E-Commerce solutions expansion
A new country relates to new logistics. Early in the planning process, decide what level of infrastructure is asked to be successful. Online-only retailers may need a new address: While .com is internationally ubiquitous, consider including .cn, .au, and similar country-specific domains. Fully translated website on local domains perform better in SEO, supporting business to attract new shoppers in those markets. If translation is too hard to understand, you can try buying foreign domains that redirect to your business’s main page. Even if these new URL’s are never used, changing them help to prevent competitors, domain resellers, and others from buying them first
Data Security is one of considerations for global e-Commerce solutions expansion. You need to make sure that your e-commerce site also honors each country’s data security laws and expectations. In some locations where international privacy regulation GDPR has been adopted, e-commerce sites must receive individual user permission before dropping cookies. GDPR started in Germany, but was later applied by the entire European Union and the United States.
Duties and taxes
Many retailers consider that one of the most biggest challenges to navigate when expanding a global ecommerce business into new markets is counting local duties and taxes and showing fully landed costs for each market.
Shoppers should not have to pay anything additional on delivery and 60% of customers will abandon their cart at checkout due to unexpected costs. Also, shoppers who do face extra fees on delivery are less likely to make a repeat purchase. While international shoppers expect to pay additional fees it is crucial to let them know the total cost right away which including shipping, insurance (if required), and duties and taxes.
Localization is very important to a profitable customer experience, but keep in mind that you need to glean insight from existing marketing and purchasing processes. New countries might mean new challenges, but they don’t necessarily mean completely new work. Before expanding internationally, look to the company’s domestic successes for early guidance.
Looking for Global ecommerce solutions provider?
Carefully researching the advantages and disadvantages of a global retail solution is essential to making your business a success, both overseas and at home. If you want to start a high-performing, feature-packed and secure international eCommerce Website? Then, contact ArrowHitech to expand your ecommerce business to new heights. As a leading e-commerce solutions provider, We are extremely proud to offer complete global eCommerce platforms, which boast both multilingual and multicurrency capabilities.