How retailers are using technology in retail stores to improve the shopping experience with practical examples

Technology in retail stores not only helps to improve greater customer satisfaction but also makes all business processes easier to manage. Technology can be implemented in various ways: for user experience, to appeal to mobile visitors, increase convenience for customers, to provide shoppers the safe in the pandemic, or to increase a retailer’s online presence. In this post today, we will show you the most innovative technology in retail stores with practical examples

How to use technology in the retail industry?

Digital transformation, shopping demands for convenience, and Gen Z buying power proliferation have created waves of disruption for retail. As automated tech such as chatbots and blockchain permeate the industry. Besides, the demand for elevated shopping experiences and human interaction are asked retailers to adapt to technology that enables them to thrive online and offline. Moreover, shoppers no longer want to spend much time in shops. Instead, they need fast and efficient service, both in-store and online store. Therefore, how to keep your brick-and-mortar business at the top of its game? There are a few technologies and procedures that might help you. These are some of them:

Read more: Retail technology: Reports, statistics, and latest trends

1. Speed Shop

Technology in retail stores

In 2018, Nike released a flagship store in New York City called the ‘Nike House of Innovation 000’. As the name suggests, this isn’t your ordinary store. It contains the digital elements to generate an immersive and highly convenient experience for customers. Alongside customization studios and instant checkout features, an awesome function of the six-floor studio is the ‘Speed Shop’. This supports the shoppers to reserve shoes online to try on in-store. Furthermore, shoppers can arrive to find a locker with their name on it, which can then be unlocked via their smartphone.

Mobile check-out is also available. In this way, the customers do not even need to speak to anyone if they want to buy any products in question. The ultimate in convenience shopping.

2. Contactless Shopping

Technology in retail stores

Most of retail businesses now provide some form of touchless shopping for their shoppers. Contactless provides a low-to-no touch shopping experience. Things like mobile wallets and tap-to-pay allowed chip cards are hallmarks of the category, enhancing shopping by streamlining existing in-store experiences. Kroger recently introduced a contactless payment pilot at 62 stores across its Seattle-based QFC chain. Also, Walmart recently opened a pilot supercenter format in Arkansas that replaces traditional, in-person checkout lanes with self-checkout kiosks. 

3. In-queue checkout


M&S is the first UK food retailer to incorporate on-the-spot payment in its stores in late 2020. Pay With Me permits shoppers with a small number of products to check out with an M&S staff member while they queue rather than having to wait for a self-service or manned till to become available.

Besides, a handheld device controlled by the staff member is implemented to take contactless payment for the products. With this tech, the customers can free up long queues to make the store less crowded. This is a safe solution for that shopping in-store during the pandemic. Apple Pay is also responsive on all devices.

This retail technology has been rolled out to 250 stores so far as part of its wider effort to support shopping at their brick-and-mortar stores more efficiently and safely. Moreover, customers can book an in-store shopping slot online in advance.

4. Augmented shopping

Ikea launched the “Ikea’s Place” app which enabling customers to access 3,200 products from Ikea’s inventory via a live view feature on their smartphone. Also, they use AR Technology in retail stores to see how specific products would look, positioning them virtually within rooms in their home, before committing to buying.

AR certainly dramatically change the in-store experience, too. In fashion retail, smart mirrors will offer previously unthinkable levels of interactivity. Shoppers won’t even need to get undressed to try out a whole new wardrobe, with virtual changing rooms enabling them to superimpose products and outfits and collect the opinions of friends by sharing images on social media.


Oak labs use similar technology to generate interactive changing rooms. The smart mirrors recommend other products which shoppers often pair with the products shoppers are trying and help them to complete the outfits. The process produces a wealth of rich data, too. For instance, you can see what the conversion rates for particular products are from the dressing room to check out and change the products and product range accordingly.

5. Voice commerce

retail stores

As you know that, when Apple’s Siri came on the scene, voice assistant tech become more popular. Also, this tech has now even started to break free of smartphones and spread into other devices. Walmart has capitalized on this development by introducing the Walmart Voice Ordering service. With this tech, their customers can use any device empowered by Google Assistant or Siri to add items to the cart. Moreover, customers simply need to say “Hey Siri/Google, add to Walmart” and name the product. The customers can easily choose a method to pack and deliver.

6. eCommerce Expansion


The rise of eCommerce is one of the latest trends developing as a result of the coronavirus. Shoppers spent $211.6 billion during the second quarter on eCommerce. Besides, eCommerce now accounts for 16.2% of all U.S. sales, up from 11.9% in the first quarter. Moreover, major retailers like Amazon, Walmart, and Target get benefited from the rapid shift to eCommerce during the pandemic. Traditionally brick-and-mortar retailers now provide new digital opportunities for shoppers to shop online as they compete for shoppers that are shifting towards online shopping. 

Another example is Walmart, which recently launched a new partnership with the eCommerce shopping platform, Shopify, to further expand its digital offering. The deal will open Walmart’s Marketplace to Shopify’s small business sellers, with the goal of bringing 1,250 Shopify sellers to the marketplace this year. Stop & Shop is improving its digital shopping experience with a new eCommerce platform and upgraded loyalty program.

7. Fresh automated checkout

Technology in retail stores

Amazon has revolutionized the online shopping experience in their store. However, the brand is now intent on developing in physical retail with its Go stores. They use a combination of computer vision, deep learning, and sensor fusion tech to automate the payment and checkout process. In this way, their customers can go to the store, pick up products, and leave without queuing or checking out, while the payment is automatically through the Amazon Go app. Now, there are now 27 Amazon Go stores open in the US and reported plans for thousands more worldwide.


Technology is at the very heart of the future of retail. And, as this technology in retail stores continues to push the boundaries of what’s possible, shoppers’ expectations rise in tandem. If you are looking for effective solutions to improve your retail business or develop an online retail website, you can contact us to Get a Free Consultant From Our Experts. We – ArrowHitech has become one of the superior IT outsourcing companies. We have professionals in the field of eCommerce, Web/mobile apps, CMS website development as well as Salesforce and Software Consultant & Development.