June 19, 2019
Scope of work: Bank X
Deployment location: Vietnam
Number of employees to use: 50 accounts
Deployment unit: AHT solution, Beryl8
In 2018, Bank X, one of the leading financial groups in Vietnam. They initiated a corporate digital transformation program, officially became a digital bank with a greedy goal, their customers are the 1st priority, and fully focused on customer database development.
The bank’s 25th anniversary in 2019 provided the perfect opportunity to launch a new brand, reflecting the bank’s transformation to be more modern, digital, and customer-centric center.
Therefore, Bank X needs a tool to build a comprehensive marketing development strategy to attract new customers as well get better database management and user experiences.