Shopify is a great hosted platform to start your eCommerce site. It has provided a free trial in order to let you check if it meets your needs. Similarly, there are numerous benefits offered by Amazon marketplace like massive exposure, fulfillment services and more. In order to grab the benefits of both these platforms, Shopify Amazon Integration is the only way. In this blog, we will give you a detailed guide of Shopify Amazon integration.
Requirements for Amazon Shopify Integration
Before you jump straight into the integration, it helps to have everything you need to be prepared so you can go straight through the process. It makes things so much easier to set up.
Amazon Professional Seller Account
You can’t do the integration on an individual account. If you need to upgrade, note that you will pay $39.99 per month for a professional seller account plus other selling fees that depend on the categories you’re selling in.
You need a third-party Shopify Amazon integration app if you are not on an Amazon North America account. If you are, the integration will depend on your set currency – USD or CAD. If it’s USD, you need to integrate a United States account, and if it’s CAD, then you’ll use a Canada account.
Have all the details about your products ready for upload. These include the manufacturer’s brand, item variants, available inventory, ASINs, SKUs, UPCs or EANs (unless they qualify for GTIN exemption), and other important product attributes.
Policies, FAQ, About, and Contact Pages
You need to have clear policies on customer data privacy and security, returns and refunds, and terms of service. If you need guidance, you can use Amazon’s policies or Shopify’s samples to get you started. You also need to prepare content for your home page, about page, and contact page.
If your store is ready to go, you can jump down to “Amazon Sales Channel”. Moreover, if your existing Shopify store needs improvement, get that done. It will help your brand image so much and increase your conversion rate, too.
In addition, if you don’t have a Shopify store yet, go to Shopify, start your 14-day trial, and start building your store. For this, you’ll need basic brand materials and business information. To clarify, these include your store name, logo, domain, business address and phone number, TIN or EIN, bank account, and page content. The entire set-up process will take you just a few hours if you have all these details ready.
Using the available CSV import option to pull in products from Amazon may look like the simplest solution. It’s not the best, though, and you’ll end up spending more time and patience changing out poor images and fixing variation errors.
How to Sell on Amazon using Shopify?
Let’s take a look at the steps on how to do Amazon Shopify integration and sell successfully. We’ll walk you through the setup process, create your listings, and how to integrate Amazon with Shopify.
1. Create a Professional Seller Account on Amazon
As mentioned, you need to have an active professional seller account on Amazon.com. If you don’t have a professional seller account, go to Amazon services and start selling. Ensure you choose the appropriate region (the US or Canada) you want to sell. Fill your details, name, email, and create your account.
Ensure you have the following details with you while starting.
- Your Business Name.
- Phone number.
- Business address.
- Credit card details.
- Valid Bank Account Information.
- Taxpayer Identification Number (TIN) or EIN.
2. Check for Category Approval
Once the professional seller account is ready, you need to identify if the products you sell require approval or not. If required, you need to get approval from Amazon.
3. Integrate Your Shopify store with Amazon Sales Channel
Once you set your Amazon account, log in to your Shopify account and add Amazon sales channel to your Shopify store.
Go to Shopify, click on the + button in the Sales channel section. Go to Amazon by the Shopify section and click on ‘Learn More.’
Click on ‘Add Channel.’
On the last page, select ‘Connect to Amazon’ to add your Amazon sales channel to the Shopify store.
Now, continue with the steps to allow the integration of both channels. Once you are done, your Shopify and Amazon data is shared between the two platforms.
4. Keep Your UPCs Handy
If you’re selling on Amazon, you need to keep your UPCs handy. You need to fill ‘UPC’ or ‘Barcode’ or EAN’s in the Product ID section of the Product listing page else it triggers an error message. Generally, countries such as the US and Canada use UPCs.
Tip: Resellers tend to choose cheap UPCs from devious sellers which are recycled UPCs. Amazon may think you are fraudulent and may suspend your account. So, ensure you’re purchasing your UPCs from valid GS1 resellers.
You don’t require a UPC if your company is listed under the Amazon brand registry.
5. Create Product Listings on Amazon
You can ignore this part if you are an existing Amazon seller. New sellers can use Shopify or Shopify Amazon integration to create your product listings. The best thing about Shopify is that the platform is easy to work around and whatever you set-up is mobile friendly too.
- Firstly, select the Amazon sales channel that you have installed. Click on Amazon → Create Listing.
- Then, browse through the Shopify catalog and select the product you want to list on Amazon.
- Thirdly, Click ‘Select Product.’
You need to choose whether your product is made by your brand or you’re reselling a product made by another brand.
- Choose ‘Create listing’ if the product is made by you.
- (Or) Click on ‘Find Product’ if you are a reseller. Search for the product if it is already listed on Amazon. You’ll get a list of similar products from Amazon. Once you select the product of your choice, select the product to create an offer. If you did not find any relevant product, you can still create a new listing.
Fill the details of the product on the listings page. Go ahead and publish the details.
6. How to Link Your Existing Amazon Listings with Your Shopify Store?
If you’re an existing seller, Shopify allows you to match your product listings on Amazon. Also, you can create new listings on Amazon and link them to your Shopify store too.
You can find your existing Amazon product listings associated with your professional seller account on the Amazon listings page in Shopify.
Note: If you’re using Amazon FBA or SFP to fulfill the orders, those particular products are not displayed on the list.
Click on ‘Link products.’ Browse through the products and choose the ones you want to match to your Shopify account. Once you select the product, you have two options to manage your inventory settings.
You can allow Shopify to manage your inventory settings or you can manually manage your inventory.
If you choose the first option, Shopify will sync your Amazon inventory details. Again, you have three options.
- Firstly, Shopify tracks the inventory.
- Secondly, Shopify doesn’t track your inventory.
- Thirdly, Shopify allows your customers to purchase a product even if it’s out of stock.
In the last two scenarios, Shopify sets your inventory to a predefined number as Amazon doesn’t support products that show an unlimited quantity. So Shopify sets your inventory number to 100. When the products are sold, the number reduces. Eventually, it is set to 100 on your Amazon seller central account.
7. Payment Settings
If you choose to use the Shopify payment method, you need to fill a few details which contain the payment method and enter your bank details to receive payments for the products sold. Ensure you’re well aware of the payment terms and conditions before you commit to this method.
8. Start Your Multi-Channel Selling
Once the orders are placed, they get sync with your Shopify account and you can check the details on the orders page. Shopify syncs the orders from Amazon even if the products are not listed on the Shopify platform. You can find the orders placed from the Amazon store are marked as Amazon. If you choose to fulfill your order using Shopify, the details are updated automatically otherwise the order details are not updated on the platform.
How Sellers Benefit From Shopify Amazon Integration?
Apart from Shopify’s in-house uses, sellers have ample benefits from Amazon Shopify integration. Few of them include:
- Firstly, Amazon has millions of visitors every day. Amazon algorithms help you build organic traffic with little marketing knowledge. The earlier you start, the more traffic you build. On the other hand, Shopify’s user-friendly interface enables you to sell quickly. Thus, Amazon Shopify integration gives a large room for sellers to reap more profits.
- Secondly, sellers are choosing multi-channel selling over individual stores.
- Thirdly, sell where your customers shop. This multi-channel selling of Shopify Amazon integration enables you to understand what and where exactly your potential shoppers exist.
- You can also link your Shopify products with Amazon’s listings for any category. And synchronize your Shopify product details, images as well as other variants to your Amazon’s seller central account.
- Reserve your inventory and set unique prices for your Amazon product listings.
- Make the best use of Shopify reports to reconcile Amazon sales.
- Amazon offers affiliate marketing programs on its platform. It means affiliates market the retailers’ products for a specific commission with Shopify Amazon integration.
To sum up with Shopify Amazon integration
Amazon is a dominant marketplace in the e-commerce world with vast traffic. The opportunities are myriad. With Amazon Shopify integration, you can take-off your brand easily and successfully. As a seller, you can reap more profits if you feature your brand store and sell on Amazon simultaneously. As the two e-commerce platforms started to work together, there would be more updates and developments for the sellers in the future.
Choosing Shopify experts for long-term ecommerce development
Being in a collaboration with Shopify experts as well as development services are the first steps toward your success and it also affects your business in the future. Moreover, trusty ones will be your partner in a long-run. If you are looking for experienced, high-quality Shopify experts, you must contact ArrowHitech
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