Thanks to Shopify Australia, people can set up their online stores easily and more efficiently. This helps ecommerce businesses to reach a larger audience through their online store. Until now, Opening an online store has never been easier for a businessman, thanks to the development of ecommerce and the firms like Shopify Australia. So, if you haven’t already done it, you’re wasting money! For that reason, in this blog article, ArrowHiTech will introduce you to Shopify Australia and guide you through its pricing, features and experiences to start a successful business with Shopify Australia. Don’t miss out on this.
What is Shopify Australia?
Shopify is a cloud-based ecommerce platform that allows shop owners to create an online store and sell physical or digital products to customers all over the world. Consider Shopify to be a marketplace where you, as a business owner, may rent a space to offer your goods to eager buyers. The complete Shopify Australia ecosystem makes it possible to buy, sell, and ship things all over the world.
Why should choose Shopify for your Australia online store?
Shopify Australia is the ideal place to start your online business. Here are some of the benefits of using Shopify Australia:
Setup and navigation are simple
Shopify is perfect at building a great user experience. This platform is simple to use. Moreover, it will contain a custom domain of your choice, and you are able to control everything of your sales process from the platform. They also handle all of the server/developer backend for you. Therefore, you can concentrate on selling.
Integrates with third-party ecommerce tools
This platform comes with all of the top tools. Therefore, shop owners can sell their products with ease. These tools contain third-party services. As a result, you are able to improve the performance of your store, implement enterprise-level sales services (such as dropshipping), and attract your customers to return.
Lots of stunning store template options
Shopify’s user-friendly templates are easily customizable. They offer available store themes to meet your needs. Besides that, you also can hire a professional web designer to help you stand out from the crowd.
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Easy to make the payments
This platform is also integrated with a variety of payment gateways. Therefore, it is easier for vendors and merchants to accept payments.
Your customers may access and follow your store from anywhere in the world via the internet. You can offer products on the website, social media, mobile platforms, marketplaces, and even your own physical storefronts. When sales increase, Shopify will take care of the appropriate updates. Therefore, you don’t need to worry about your site crashing anymore.
Excellent customer service
Thanks to its strong service-oriented group, it is easier for newcomers who run into technological challenges. Their customer assistance is available 24/7 via phone, email, or live chat.
Security methods are truthful
All security concerns are handled by Shopify. Shopify’s databases keep both your information and your customers safe.
Ecommerce marketing techniques include
Search Engine Optimization (SEO) tools are built-in to your Shopify store. So it will help you get the top ranking on search engines like Google. Furthermore, this platform also includes analytical tools to assist you better understand your client demographics. Therefore, you can create a campaign that is suitable for those demographics. Moreover, social media integration capabilities also allows you to sell your product across several channels.
Features of Shopify Australia
Your online store can be linked to your own custom domain with Shopify. When you first sign up for a Shopify account, you’ll be given a Shopify sub-domain name as your store address, such as https://your-store-name.myshopify.com. Moreover, you can create your own custom domain with Shopify, such as https://www.your-store-name.com . All you have to do now is follow the steps below:
- Click on “Add domain”
- Click on “Connect existing domain”
If you haven’t yet purchased a domain name, Shopify allows you to do so immediately from this platform. However, I do not advise you to do so. Why? Because a domain name purchased from Shopify is limited to the Shopify platform. So what happens if you switch from Shopify to another eCommerce platform in the future? Yes, that is the issue. As a result, you can purchase a domain from a third-party registrar such as NameCheap, GoDaddy, Google Domains, and so on.
There’s nothing to be concerned about. Purchasing a domain name is as simple as ordering goods on Amazon. It only takes a few minutes. All you have to do is add an available domain name to your shopping cart and complete the checkout process. Adding your own domain name provides your company an unique identity. This is also beneficial for branding and marketing. As a result, don’t overlook this functionality.
Custom themes are supported directly in Shopify. Therefore, you can use a custom theme to change the appearance and structure of your store’s front end. Consider a theme to be the interface of your Shopify store. A nice theme improves the beauty of your store and encourages people to stay longer.
“Free themes’ ‘ refers to themes you don’t need to pay any cost. However, premium themes are offered for a fee (usually between $ 50 and $ 100 one-time). Click “Shopify Theme Store” to purchase and install a premium theme. To see more Shopify theme stores, go HERE. Besides that, you may also purchase premium themes from marketplaces such as ThemeForest or MyThemeShop.
Responsive Shopify includes responsive theme support. As a result, your store will look great no matter what device is being used to browse it. “Mobile friendly” is another term for this responsive feature.
All premium themes and the free themes are fully responsive. However, before you install a theme, make sure it meets your requirements. In general, all themes provide demo pages. Check out those pages on your phone to see how they look.
Can you see a lock icon to the left of a site URL in your browser when you visit it? This is an SSL icon. It shows that the website is SSL-secured and has a current SSL certificate. SSL encrypts the data in and out of a website. So it is impossible for hackers to access it.
SSL is especially important for eCommerce stores. Why? Because, as an online store owner, you will be dealing with sensitive information such as credit card numbers.
So, how do you go about getting an SSL certificate for your Shopify store? SSL is pre-installed on all default Shopify sub-domains (https://your-store-name.myshopify.com). As a result, you are not required to do anything If you have your own custom domain, Shopify will detect and install an SSL certificate for you. Yes, it’s that simple. But the SSL installation process could take up to 48 hours.
No limits to the number of products selling and bandwidth
Shopify allows you to have an infinite number of items and bandwidth. You are able to add as many goods as you want. So there’s no limit to how many you may add. Moreover, unlimited bandwidth enables you to attract as many people to your website as possible. The Shopify server will take care of it.
You’re not restricted to your website with Shopify. Shopify now allows you to sell your items on Facebook, Messenger, Instagram, and Amazon, as well as on eBay and Amazon.
All you have to do now is connect your online store to the above platforms, and you’re done! On those channels, all of your products (with images and descriptions) are immediately published. What’s more? From the Shopify Dashboard, you can manage all of your multi-channel sales orders. Isn’t it easier to have all of your inventory in one place? Therefore, Shopify provides the following platform-specific features:
- Instagram allows customers to browse your product catalog directly.
- Your products can be tagged in any Instagram post or story.
- Product stickers can be added to your Instagram stories.
- Customers can view your products on your Facebook profile.
- Shoppers can browse the product catalog on Facebook Messenger.
- You can create a Chat Bot to automatically respond to clients with menus, product links, and other information.
- A live chat on your website.
- You can use Messenger to deliver automated order notifications, such as shipping tracking numbers.
- Sync items with Amazon Process, including photographs, descriptions, prices, and inventory. Shopify sends Amazon orders directly (including FBA orders)
- Sync products with eBay Process, including photos, descriptions, prices, and inventory. Amazon places orders directly from eBay’s point-of-sale system (POS)
Point of Sale (POS)
If you own an offline business, you should sync your products with Shopify POS. Because it has inventory sync. This is important for multi-channel sales. If a product is out-of-stock on Shopify, it will also be out-of-stock on all integrated channels such as Facebook, Messenger, Instagram, Amazon, and eBay.
Tags & Product Variations
You can classify your products in Shopify using the following:
- Physical and Digital Product
- Any other custom variable
The above organization can be done directly on the product page. To give you an idea, here are some screenshots:
Methods of Payment
Shopify Australia accepts the following major payment gateways:
- Shopify Payments (Default payment gateway of Shopify)
- PayPal Payflow Pro
- PayPal Express Checkout
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A payment gateway is a method of processing credit cards and depositing the sale money into your bank account. All you have to do now is create an account with one of the mentioned payment gateways. PayPal is the quickest and most convenient choice.
You can integrate your payment gateway account with Shopify after you’ve created one. Here’s how you can do it:
- Settings > Payment providers
- Click on Activate PayPal Express Checkout > Choose third-party provider to add other payment gateways.
You can also include other payment methods such as cash on delivery, bank transfers, and so on. So here’s how you can do it:
- Choose Settings > Click Payment providers > Click Manual payment methods
In case you use payment gateways instead of Shopify Payments (Shopify’s default payment gateway). You have to charge transaction costs.
All Shopify Australia enabled by default Shopify Payments. However, you still can disable it:
- Click Manage > Choose Deactivate Shopify Payments
All of your orders are listed in the “Orders” menu/link on the admin dashboard. The following is an example of a paid but unfulfilled order:
We must do the following steps to fulfill this order:
- Click Orders > choose Mark as fulfilled
- Enter details such as the tracking number and the shipping company > Select Fulfill items
Automated Order Notifications
Automated Order Notifications are a great way to keep track of your orders.
You can send automated order, shipment, delivery, and account notifications to your clients with Shopify (via email & SMS). The following steps will show you how to set up notifications:
- Choose Dashboard > Click Settings > Choose Notifications
The email templates are already provided by default. However, if you need to make changes, you can do so by selecting Customize
According to reports, Shopify is also working on native email marketing functionality. Therefore, you can send marketing messages to your customers directly from the Shopify dashboard using this functionality.
Customized Shipping Rules
As I mentioned above, you may simply integrate your shipping accounts with Shopify. This eliminates the requirement for manual order fulfillment. All you have to do is produce a tracking number, arrange a courier pick-up, and make a packing label when orders come in. Yes, everything is done immediately from the Shopify orders page.
- Home > Click Settings > Click Shipping
- Choose Accounts and integrations > Select Manage integrations > Click Add account
You can also set custom shipping rules under Shipping settings, such as:
- Standard shipping
- Premium shipping rate for faster delivery
- Shipping costs as determined by the carrier
- Based on the weight of the package to calculate Shipping costs.
- Shipping costs are calculated based on the cost of the product.
- Shipping costs vary depending on the product.
- Australia and the rest of the world have different shipping rates.
Here’s how to go about creating custom shipping rules:
- Click Settings > Choose Shipping > Click Rates at checkout > Click Manage rates
- Choose Settings > Select Shipping > Click Rates at checkout > Click Manage rates > Add conditions
Discounts & Gift Cards
Do you want to give your customer personalized discounts? So don’t worry. Because Shopify supports two different forms of discounts:
- Coupon codes
- Discounts are applied automatically.
Discount codes are codes that your customers must input during the checkout process in order to receive a discount. However, automatic discounts are those that are already applied at the checkout. As a result, users do not need to manually enter a code to receive a discount.
You can create a variety of custom discount codes and automatic discount rules, such as:
- Percentage of total sales (25% off on purchase price)
- Amount fixed ($25 off the purchasing price)
- Shipping is completely free.
- Buy X and get Y for free
You can also limit these discounts to only apply in the following cases:
- The maximum number of times the discount can be used. For example: For first 50 customers)
- There is only one discount per customer.
- Start and end dates for the discount
- Only a specified group of customers will receive a discount. For example: repeat customers who have purchased multiple times).
- Only products with a specified tag or collection are available for a discount.
Here’s how to set up the discount rules:
Besides that, in Shopify, you can also make gift cards. Therefore, customers can purchase these gift cards and give them to their friends or family as gifts. Moreover, this gift card can be used to purchase items from your online store by the recipient.
Therefore, discounts and gift cards are excellent ways to attract casual website users to make a purchase. It is also useful during holidays such as Christmas, Cyber Monday, Black Friday,and so on.
Tax Compliance & Invoices
For any eCommerce store owner, an invoice is a must-send document. The purchase isn’t complete without it. Fortunately, Shopify allows you to create attractive invoices simply from the admin panel. As a result, you won’t need to use another software for invoicing. Besides that, you can also personalize these invoices to meet your specific requirements. For example, color, logo, terms and conditions, and so on.
Go to Home > Settings > Notifications > Customize. The order has been confirmed.
Note: Shopify will email bills to your customers automatically. So you don’t have to do anything manually.
Similarly, by moving to Home > Settings > Taxes, you may set the tax rates for Australia. You can also put taxes in your pricing products
Management of Inventory
Your inventory can be managed directly from the Shopify dashboard.
- Choose Products > Click Inventory
You can also customize other inventory items by clicking on a product, such as:
- SKU (Stock Keeping Unit) (Stock Keeping Unit)
- Country of origin (for international shipment)
Support for Digital Products
Shopify allows you to sell both physical and digital products. For example: eBooks, videos, apps, courses, and memberships,…
Go to Product > Add Product and unselect “This is a physical product” to create a digital product. As a result, all inventory, shipping, and fulfillment options for that product will be disabled
Yes, you can sell both physical and digital goods from the same store. Digital products are great. Because they reduce the need to store, pack, and distribute physical products. As a result, they have lower costs and a higher profit margin. However, selling digital goods is not simple.
Reports and Accounting
Shopify has a variety of analytics reports, including:
- Reports on sales
- Traffic Report (Website visitors)
- Report on profit margins
- Finances Report (Total sales, taxes & payments)
- Report on behavior (Traffic, conversion rate, online searches,..)
- Inventory Report
- Report on marketing
Go to Home > Analytics > Dashboard to see the above reports. You can also make a personalized report depending on your needs.
Additionally, under the Analytics menu, there is a “live view” option. It allows you to see details of your live visitors (like country).
Cancellation, Returns, and Refunds
In Shopify, you may quickly refund and cancel orders. To issue a refund, follow these steps:
- Click Orders > Choose Order > Select Refund
An order that has been refunded is immediately considered canceled. You can also cancel an unpaid or unfulfilled order. You also can cancel and partially refund an order. Simply put the amount refunded in the quantity field. Furthermore, uncheck the Restock checkbox if your buyer hasn’t returned the product yet. In addition, the payment gateway will automatically give refunds to your clients. Therefore, you don’t need to do it on your end. The refund amount will be removed from your next payout if you’re utilizing Shopify Payments.
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Paid Ads and Marketing
Paid advertisements are one of the most effective ways for eCommerce businesses to attract traffic to their sites. And there’s a great possibility you’ll do the same. So Shopify will help you a lot.
From the convenience of your dashboard, you can run Facebook, Google, Instagram, and Snapchat advertisements. So here’s how to do it:
You can run paid advertising based on the campaign goal. Shopify will automatically push creatives such as photos, product titles, descriptions, and prices to the ad platform.
Search Engine Optimization (SEO)
One of the most popular methods for driving traffic to online stores is SEO. It will make your store more visible to search engines like Google and Bing. The better your SEO, the higher your chances of ranking on search engines. In case, someone searches for “sport shoes”. So your product page (which includes sport shoes) will appear on the first result page. Besides that, you can rank for your main keywords like “sport shoes” by optimizing your homepage.
The following are two elements of SEO:
- On-Page SEO: will improve meta data on product pages such as title, description, images, headings, and so on. Moreover, these meta descriptions are written with “target keyword” which you want to rank for
- Off-Page SEO: obtains backlinks from reputable websites in order to increase your site’s authority. For example, if a reputable website promotes your products, your online store will receive a useful backlink. That will help it gain trust. As a result, your products can rank higher in search engines. The higher your rank, the more visitors you will have.
Off-Page SEO is a marketing strategy that takes place “outside” of your online shop. On the other hand, On-page SEO can be done “in” your online store. Thus, Shopify allows for On-Page SEO. So this is how you do it:
- Click All products > Click Product > Choose Search engine listing preview
On-Page SEO can also be customized at the site level. Here’s how you can do it:
- Click Home > Click Online store > Select Preferences > Choose Title and meta description
Product reviews are an important part of product websites. These reviews are proof for first-time visitors. It will persuade them to make a purchase. Do you read feedback before purchasing a product? Yes, you do. It is the same for every shopper. People are more likely to buy if they see positive feedback from other customers. So with Shopify, you don’t have to work with the codes. Product reviews are integrated into the Shopify platform. All you have to do is go to the Apps option on the homepage and install the Product Reviews App. Install Product Reviews by clicking on it.
Furthermore, the Product Reviews app is available for free. What’s the best part? Advanced customization options are also available.
24/7 Live Chat Support
You may always contact Shopify using their live chat. Because it is available 24/7 The wait time is about 5 to 10 minutes. Moreover, Shopify customer services are knowledgeable. Besides that, you may also use the admin dashboard to access Shopify’s resources such as tutorials, guides, and the community forum. The following is an example:
More importantly, Shopify also offers telephone and email assistance to its users.
For its customers, Shopify has both Android and iPhone apps. Thanks to it, you can check real-time statistics such as visits, sales, inventory, and orders. Furthermore, you may also turn on alerts to be notified when sales are made. A screenshot of the Shopify mobile app is below:
You must pay for your subscription in US dollars no matter where you are. Because none of the subscription costs indicated include GST, GST will be charged when you sign up for a Shopify plan. Therefore, building an online store may be done in three ways:
- Shopify Basics
- Shopify Advanced
Shopify also has the following plans:
- Shopify Lite: Has Buy Buttons and the ability to sell via social media, but no online shop administration.
- Shopify Plus: is a premium package designed for businesses and high-volume retailers.
Unit: US$ ( GST not included)
|Plan||Monthly||Yearly||2 Years||3 Years|
|Shopify Basics||$29/month||$312 ($26/month)||$558 ($23.25/month)||$783 ($21.75/month)|
|Shopify||$79/month||$852 ($71/month)||$1518 ($63.25/month)||$2133 ($59.25/month)|
|Shopify Advanced||$299/month||$3192 ($266/month)||$5640($235/month)||$7884($219/month)|
You have the option of paying in advance monthly, annually, or every 2,3 year. The more money that is paid upfront, the more money that is saved by merchants. Of course, the price is much greater. More importantly, Shopify does not provide refunds. Therefore, ArrowHiTech recommends paying month by month.
The capability to accept payments using Shopify Payments is included in each subscription level. Basic Shopify has the highest associated card rates, while Advanced Shopify has the lowest. Regular Shopify falls in the middle. Therefore, if you have a high-volume firm, the upper plans will be more beneficial.
|Shopify Payments Charges||Australian Credit Card Rates||International/ Amex Credit Card Rates||Other Payment Gateway|
|Shopify Basics||1.75%+30¢||2.9%+30¢||2%+ fees to other provider|
|Shopify||1.6%+30¢||2.8%+30¢||2%+ fees to other provider|
|Shopify Advanced||1.4%+30¢||2.7%+30¢||2%+ fees to other provider|
You are able to connect different online gateway to your Shopify business for increased flexibility. However, there is a cost associated with this. For the three categories (Basic, Shopify, and Advanced), you will have to pay an additional 2%, 1%, and 0.5%, respectively. This is done by Shopify to discourage users from leaving the site. In case you use a third-party service like Poli, Afterpay, and much more. So you will have to charge to connect the systems. When you add in your third-party payment fees, which are not included in Shopify’s pricing, your prices go up.
What do you need to start a business?
Before we go into the technical details, keep the following in mind:
Create a business plan
You’ll need to find out what you’re going to sell, how you’re going to sell them, and do some research to see how people want to buy this product or service. Moreover, if you want to attract visitors to your site, you’ll also need to decide pricing and a marketing strategy.
The name of your business
For better product or service memory, your brand name should provide a hint about what you’re selling. Check Namechk to determine if the domain name and social media accounts you like are still available.
Your logo or brand.
Any brand is very important for your business. It should also reflect who you are as a business owner and why you started this brand
When it comes to a logo, it’s best to hire a designer to create something unique that fits your brand plan. However, if your money is limited, you can make one yourself using easy drag-and-drop tools like Canva.
Goods and services.
Without items or services, a store isn’t a store. Before you set up your Shopify account, make sure you have them ready. You’ll need product names that are relevant with your branding, pricing information, and content that explains why your customers need to buy them.
Clear and appealing images of your products or services are essential for attracting your target client. These photographs are required to create a listing.
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How to set up a Shopify Australia?
STEP 1. Create an account on Shopify’s website (they have a 14-day FREE trial)
Choose a distinctive name for your store after clicking the Get Started button. Fill the required information and wait for the website’s confirmation.
STEP 2. Add products into your online store
You have to complete the following information:
- Description of the product: Here, you have to write your product title, the advantages of the product or services. Besides that, you also solve any common concerns (if any) that your target consumer could have. Use friendly text to make the descriptions easier to read for your customers. If your products have variations, you can also include more photographs, videos, or gifs.
- Price of the product: This is the price that customers will pay for the items in your store. Therefore, you should consider the cost of the product, its perceived worth, overheads, shipping costs, and any other fees or taxes that must be considered.
- Inventory of Products: Shopify offers its inventory management system. As a result, you can keep track of your inventory. This system also alerts you and your buyers when a product is sold out.
- Product Shipping: This section of your store will include shipping charges, taxes, customs fees (if any), and handling information.
STEP 3. Adding personalization to your Shopify Australia Store
Visitors to your Shopify Australia store should be left with a strong impression. This is related to immediate but also future purchasing of your product. So you can consider adding an About page, some FAQs, a Contact page, the Purchase Policy page to your website. After that, you should:
- Choose a stunning Shopify theme: Make sure to pick the proper theme for your online business based on your brand and requirements.
- Optimize your homepage: You must highlight your product’s advantages, persuade site users to buy your products, and build long-term loyalty. It’s also a good idea to make sure the home page design is both desktop and mobile friendly, as well as compatible with your brand.
- Modify the navigation menu: A structure of pages and products is required. So you must select the most important pages and include them in your main navigation menu. Thanks to it, you can boost your target customer’s navigation experience. Moreover, in case you have a large number of products for sale, you should have a “search” bar.
- Store Branding: You may update any relevant information about your online store in Theme Settings to match your branding (colours, typography and logos).
- Set up shipment information: Determine anywhere you want to provide free shipping or provide real-time prices. Besides that, you also can charge a fixed fee, or provide local pickup/delivery.
STEP 4. Create a domain
You have the option of purchasing your domain directly from Shopify or having it set up via another vendor.
STEP 5. Set up Shopify Australia payments
Before selling, double-check that you’re ready to take payments. The most effective methods for accepting money from your buyers are listed below.
- Shopify Payments: This is a default integrated feature in your Shopify Australia. Shopify collects payments for you and pays you later
- Apple Pay: Customers can pay with Apple Pay, and the merchant is paid via Shopify payments.
- Amazon Pay: Customers have the option of using Amazon Pay as a payment method. Amazon has to pay the merchants.
- PayPal: Customers pay through PayPal, then PayPal pays the seller directly.
- Google Pay: Customers can pay with Google Pay, and the seller is paid via Shopify.
Automatically, Shopify emails you when a purchase is completed and notifies you when money transfers into your bank account. That email provides information about the amount paid and client data. Furthermore, you can quickly turn these notifications on or off in Shopify’s Payment settings in case you don’t want to receive them anymore.
Moreover, sellers can also select the currency in which they are paid. In case, you’re a seller in Australia. So it’s best to pay Shopify in Australian dollars. In case you’re selling worldwide. So there are additional multi-currency choices.
STEP 6. Sendle- a Shopify Australia shipping service
Every Shopify business features a built shipping suite. It will assist you with all of your calculations. Sendle’s lowest domestic and international shipping prices are available to Australian sellers without additional cost.
Simply create a shipping label from your order page, obtain a parcel collection plan, and print your mailing labels. Therefore, to set up Sendle in your Shopify Australia account, you’ll need the following:
- You can get tax-free delivery on Shopify if you have an Australian Business Number (ABN). By moving to Settings > choosing Billing, you can register your ABN.
- In the “Orders Page”, choose your purchases > click Create shipping labels.
- If you’re shipping overseas, select an existing package or create a new one, enter the total weight of your products, and review the customs details.
- After you’ve completed all of this, you’ll need to choose a package delivery method.
- Select the day you want your goods picked up or delivered on the “Shipping date”.
- You will then order and print shipping labels using a desktop or printer. After that, you have to stick these labels to the your products for delivery
- Finally, your products are ready to be picked up or dropped off at the Sendle location.
STEP 7. Integrating with other fulfillment services via APIs
An API allows one application to communicate with another according to a set of rules.
Sellers may now add or edit their customers’ information, even their addresses, thanks to Shopify’s API connection. This also makes calculating delivery costs and taxes easy for the seller.
In case, you need it. So don’t worry. Our dedicated developers can help you in building custom API integrations for more advanced connections with custom pre-existing software.
Need help in building Shopify Australia business?
Shopify has a lot of useful ecommerce features. However, it’s not easy to start a Shopify Australia. As a result, if you need help setting up your store, whether the current templates or want to build your Shopify Australia store from scratch, the ArrowHiTech team can help you. We have Shopify professionals who are ready to help you in any case. So you just need to fill out this CONTACT FORM. After that, our support team will contact you as soon as possible. Let’s catch this moment right now!