Shopify password page: A comprehensive guide you should explore

With the Shopify password page, you can completely restrict customer access to your online store by setting a password. The Shopify password page is the landing page for your online store and, it has an added layer of password protection. You can provide a password for the customers you want to let into your store.

On the other hand, this results in a limited number of customers entering your online site due to the need for a password from the seller. Not only that, with the store’s promotions or discounts will not be widely known.

However, this is not a worry. Continue reading this article to understand the Shopify password page better.

The first thing your Shopify password page will make customers feel curious and want to know about your e-commerce site. This is also a way to turn them into leads. When customers are curious and want to know more about your product or brand, they are more likely to return when your store opens.

Shopify Password Page

I. Why do you need a Shopify password page?

1. Create curiosity from customers

The first thing your Shopify password page will make customers feel curious and want to learn about your e-commerce site. This is also a way to turn them into leads. When customers are curious and want to know more about your product or brand, they are more likely to return when your store opens.

2. Attract leads

With the Shopify password page, you can collect and build your customer email list quickly. Moreover, it’s easier than ever to reach potential customers through social networks.

3. Get feedback from customers before launching

The next benefit that the Shopify password page brings is that you can completely collect positive and negative feedback from customers. This helps you to improve your sales process as well as your products.

II. Shopify password page is suitable for who?

2. You’re Preparing Your New Store

Shopify password page helps you avoid unusual visits while creating and growing your online store. Furthermore, this also can help you avoid losing leads as you prepare for your store launch.

3. Your Store Needs Maintenance

A Shopify password page is essential when you are in the process of maintaining your online store. However, this is a temporary option; the SEO of your online store will be significantly affected if this function is enabled for a long time.

You should extend the maintenance within a reasonable period to avoid unnecessary risks.

III. How to set up your Shopify password page?

In this section, we want to show you step-by-step how to build a Shopify password page.

  1. Firstly, in the Shopify Admin section, go to Online Store > Preferences.
  2. Afterwards, scroll to the Password protection area and select Enable password.
  3. In the Password field, enter the password you intend to give to the customers you allow access to the online store. Do not use the same password as you used to log in to the admin page.
  4. Next, in Message for your visitors, enter the message you want to be displayed on the password page. If you don’t want the message to be displayed, leave this field blank.
  5. Finally, Click Save.

IV. Remove password protection from the online store

If you remove the password protection, anyone can access your online store.

Password protection can only be removed from the store after selecting a price plan. If you sign up for a plan while your free trial is still on, you won’t be charged for the subscription until the free trial expires.

Implementation steps:

  • In the Shopify Admin section, go to Online Store > Preferences.
  • After that, Go to the Password protection area.
  • Uncheck Enable password.
  • Finally, Click Save.

V. Edit password page settings

You can edit the content displayed on the Shopify password page, such as text, colour, and font style.

  1. Firstly, In the Shopify admin section, go to Online Store > Themes.
  2. Secondly, Find the theme you want to edit and click Customize.
  3. Open the drop-down menu at the top of the page.
  4. Select Password page. If you don’t see the Password page in the menu, you need to add password protection to your online store.
  5. To edit the entries on the password page, do the following:
    • Click the item you want to edit. Most themes have header, body, and footer sections.
    • Change item settings.
    • Click Save.
  6. Last but not least, you can edit theme settings such as font, colour, social media, and site icon settings to customize the password page. These settings also apply to the rest of the theme. To edit theme settings, perform the following steps:
    • Click Theme settings.
    • Click the category of settings you want to edit.
    • Change theme settings.
    • Click Save.

VI. Tips for a good Shopify password page

1. Time Settings or Countdown Timer

When starting a new online store, set an exact launch date on your Shopify store’s password page. This results in visitors knowing your online store’s opening date or soft opening date, and it is a good way to build your own customer journey.

Similarly, Countdown Timer is also an effective way. This can generate responses of interest and anticipation from visitors.

2. Email or Message Sign-Up Form

Potential customers will not hesitate to fill out the registration form to receive your brand’s information and products.

However, for customers who are new to your brand or products, discounts or offers for pre-launch will motivate and attract their attention.

3. Leverage social

In addition, using a Shopify Password Page is an excellent opportunity to promote your brand’s social media site.

If your brand is already active on social media or blogs, be sure to include links to all your social channels on your Shopify password page so that potential customers can start following you before launch.

In fact, if you’re already using social sales channels, you could potentially even make some sales before launch; adjust your Shopify password page text accordingly.

And of course, the reverse also holds — you can build buzz for your upcoming shop on your social networks with posts that drive traffic to the shop URL ahead of time, perhaps with the promise of an inside scoop and launch specials if they subscribe to your email list.

4. Clean, Clear and Informative text

The ultimate goal of the Shopify Password page is to convince visitors to click on the CTA button. Therefore, you should keep the text on your page clear and easy to understand.

In addition, Clean and Informative writing can create curiosity for customers through keeping your products’ details.

Not only that, Video and Images are also effectiveness.


All in all, because the first touch-point is your landing page, a Shopify password page with an eye-catching design and specific content can attract more potential customers. Furthermore, the addition of elements to attract customer interest such as time settings, Sign-up form or social media promotion also needs to be focused on to generate more leads.

To save time and money, Arrowhitech will help you create a perfect Shopify password page and Shopify development services, helping you succeed in the field of e-commerce. Contact us now!

Besides, read more about the Shopify theme if you are interested in selling online.