Shopify vs Shopify Plus: What are the main differences?

Currently, online shopping is a global trend. Not only the number of buyers has increased rapidly, but the amount of online stores has also increased quickly. As a result, shopping websites are always being upgraded to meet the needs of customers. Furthermore, they are also improved to enhance the user experience. If you are considering Shopify vs Shopify Plus, this article is for you.

Presently, with impressive numbers, 1.4 million stores and 5.5 thousand websites online, respectively. Both Shopify and the Plus version are the two most common eCommerce platforms.

Shopify vs Shopify Plus the main differents

I. What are Shopify and Shopify Plus?

At first, “Shopify is a complete commerce platform that lets you start, grow, and manage a business.”. It’s totally cloud-based and hosted, so you won’t have to worry about maintaining your own web servers.

On the other hand, the Plus edition is an upgraded version of Shopify. These two have a fairly similar interface. However, Plus have more robust features and a different price structure.

In general, Shopify is an excellent solution for small, medium, and large businesses due to its low cost and efficiency.

On the other hand, the Plus version is the cherry on top for enterprise-level firms, as they require a more powerful platform to handle their massive operations. Typically, Plus enterprises have a sales revenue of at least $1 million.

II. The Benefit of Shopify and Shopify plus

benefit of Shopify vs Shopify Plus

Regardless of which path you take, there are numerous advantages to working with this platform:

  • Firstly, It is easy to get started. Even if you have no coding skills, their website builder is user-friendly.
  • In addition, You’ll have access to analytics. This is important for companies that are scaling and make data-driven decisions.
  • Furthermore, With multi-channel features, you can nearly double your revenue by selling on two marketplaces.
  • Last but not least, You have the ability to reach global customers due to multi-currency support.

III. What are the main differences?

1. Customer support

At first, one of the reasons that attract millions of e-store owners is the excellent customer support of both versions. Along with help centers that are constantly updated for you to search for information, you can seek aid from users and specialists worldwide by joining its massive forum.

  • Hands-on human help
  • YouTube channel
  • Community forum
  • Help center
  • Webinars
  • Academy
ShopifyShopify Plus
24/7 live support via phone, email, and live chat.

It’s so convenient that you can also look for the solution for your questions through social media platforms, such as Facebook, Instagram, and Twitter.
Personal support called Merchant Success Manager. They’ll also assign you a dedicated customer support specialist who can help you and/or your dev team — with everything from implementation through post-launch.

Furthermore, a Facebook group comprises members who are on Shopify Plus or who support Plus customers.

2. Multi-channel

In addition, both versions are supporting multi-channel selling. This is important, given that customers have an average of nine channels to select from, and roughly three-quarters of them use multiple channels during the purchasing process.

Both platforms will allow you to sell directly to customers from your own website. Furthermore, the POS feature will allow you to have an in-person presence, whether it’s through a permanent brick-and-mortar or a pop-up store. They also have Amazon and eBay integrations, as well as social selling.

ShopifyShopify Plus
Not availableShopify Plus has tools your developers can use to connect to other eCommerce marketplaces.

It’s becoming increasingly crucial for developing firms to take advantage of new commerce opportunities. The more ways you give customers to buy from you, the more likely you will increase your sales.

If you want to expand worldwide or have distinct regional offerings, Shopify Plus lets you create a “clone store” – a multi-location presence that only shows users relevant content and items based on where they’re browsing from.

3. Inventory management

ShopifyShopify Plus
Out-of-the-box inventory management features: suitable for sellers in the early stages of business.
It’s a great way to get started with inventory control and understanding how your products move.

In addition, when you’re ready to upgrade your Shopify inventory integration, you can use a tool like Stitch to gain access to more tools, reports, and features.
Shopify Plus provides more advanced functionality.

Upgrade to Shopify Plus after you’ve reached a stage of growth that greater flexibility and knowledge.

And then, Stitch integrates to allow for control and advanced operations when needed.

4. Checkout

ShopifyShopify Plus
Your checkout experience is limited to work within the confines of their standard checkout experience. This implies that there will be no branding, customization, or reassurances to help with the final push to conversion.You can play around with the checkout experience and optimize it for more conversions. You or your dev team can use the Plus-exclusive Script Editor Shopify app to create product bundles, pricing models, promotions, and other checkout incentives/features through custom code.

Shopify Plus is also equipped to handle up to 10,000 checkouts per minute — this can become crucial during high sales periods, such as flash sales, the holidays, or product launches.
Shipping rates goShopify will let you input free shipping, flat rates, or custom rates.You can customize shipping rates through a script. This allows you to get more accurate, down-to-the-cent shipping rates based on your set parameters.

5. Order management and fulfillment

ShopifyShopify Plus
Once your consumers have completed their purchases, Shopify begins order management and fulfillment in the background. Automation is essential since it saves you time and money while also ensuring data accuracy.Assume you have several warehouses, all of which are stocked with identical merchandise. Shopify Plus can automatically route orders based on the geographic destination to allow for speedier delivery. This also saves money on shipping.

6. Pricing plans

When it comes to price plans, you have a few options to pick from for the greatest fit.

ShopifyShopify Plus
The higher fee you pay, the more helpful features you will get in Shopify, namely professional reports, advanced report builders, or third-party calculated shipping rates.With Shopify Plus, direct negotiation is required. By tapping the “Get Pricing” button and filling out the contact form to get an accurate quote.
Furthermore, you must pay for the domain name as well as the transaction charge. The domain name will set you back $14 per year. When it comes to transaction fees, if you use Shopify Payments and a credit card rate of 2.4 percent to 2.9 percent, you should expect to pay 30 cents every transaction. Otherwise, you’ll have to pay a transaction fee of 0.5 to 2% plus the credit card rate that the payment processor requires.Based on their sales volume, retailers will pay at least $2000 every month. If you sell $800,000 every month, however, their charging method will change to a revenue-based approach. You’ll pay 0.25 percent of your monthly revenue, but no more than $40,000.

*Please note that these fees vary by country.

7. Themes and design flexibility

In addition, there are 73 themes available on both editions. Keep in mind that, besides nine free themes, the remainder of the themes cost between $140-$180.

Moreover, several themes are available in various languages
(English, Spanish, French, German, Italian, Japanese, Brazilian Portuguese).
=> Customers tend to stay longer on the site in their native language.

ShopifyShopify Plus
Merchants can change the theme and employ Liquid – an open-source template language to edit HTML or CSS. However, you need a basic understanding of Liquid coding to make the custom editsThe Launch Manager is in charge of writing code and making custom edit for you.
(helping enterprise-level businesses save hundreds of bucks and a great deal of time).
Not available  Having Script Editor to customize your checkout page.

You can change the discount for specific products.
Furthermore, you also run promotions; offer prices based on the volume. Lastly, merchants can alter, hide, reorder shipping options and price and payment gateway methods.
Not availableMerchants can deploy bot challenges on the checkout page.  

8. eCommerce features

8.1. Internationalization

Multiple Currencies in Shopify vs Shopify Plus

Furthermore, Understanding the need for merchants to attract foreign clients. Since 2019, selling several currencies has offered Payments to all its users, not just Plus businesses.

Depending on the customers’ location, your online store might vary the currency shown for your merchandise. Additionally, customers can get refunds in local currency.

Fortunately, the number of supported currencies has grown to 133, so almost everyone can access your products without any barrier.

ShopifyShopify Plus
Customers can select the local currency from a currency selector added to their theme.
Or using the Shopify Geolocation app to support your customers’ local currency switching process.
Automatically selects the appropriate currency for buyers based on their IP addresses.
Not availableMerchants can Customize the rounding rules on their store after the system converts the origin price into a target currency.
multiple languages in Shopify vs Shopify Plus

Additionally, Shopify does not support any languages rather than English. As a result, to realize your ambition of doing international business, you must meet certain conditions to set up your store in many languages.

  • Install a language translation app from a third party. You can get support from ArrowHitech.
  • Moreover, A theme that supports multiple languages. All nine free themes allow you to display your store in various languages presently. Update your theme and make use of this helpful feature. If a third-party theme is being utilized, you can contact the theme developer for assistance.
  • Furthermore, A theme is designed with a language selector. Only the most recent versions of the Express, Brooklyn, and Debut themes include built-in language choices. As a result, if you’re using a different theme or an earlier version of the theme, you can utilize the Geolocation app to add a language selection.
ShopifyShopify Plus
Translate your store into 5 languages only.Support up to 20 languages

Obviously, the more languages you translate your store into, the more customers you will get.


Next, Tax is another factor that we want to show you the striking difference between these two versions.

Tax in Shopify vs Shopify Plus
ShopifyShopify Plus
Providing a built-in tax engine: automatically calculate common sales tax computations.
(You can also set tax overrides to deal with specific tax regulations and particular circumstances.)
Having Avalara AvaTax (paid service) automatically calculates and files tax.
Avalara AvaTax is compatible with both Shopify POS on Android and iOS devices.
Even though Shopify applies various default updated sales tax rates, you still have to recheck them to ensure that they are up-to-date and correct for your situation. When required, Shopify allows you to override them.

Shopify, on the other hand, will not file or remit your sales taxes for you. You may need to register your business with the state or federal tax body to administer your sales tax. When it comes time to file and pay your taxes, Shopify’s calculations and reports will come in handy.
Avalara AvaTax is helpful in:

collecting accurate and up-to-date tax codes from more than 12,000 jurisdictions.

modifying a set of tax rules to satisfy your business’s demand.

producing accurate reports of your business’s taxes.

8.2. Wholesale channel

Shopify vs Shopify Plus Wholesale

Besides, Wholesale contributes significantly to increasing your sales and expanding your business in a short period of time.

ShopifyShopify Plus
Shopify allows you to sell your products wholesale. It offers various ways to wholesale your products, from using discount codes to opening another store.This version can assist you in developing a wholesale channel independent from your Direct to Customer (DTC) sales. Because this channel is based on your existing business, you may offer wholesale customers exceptional prices on the same products. On this channel, you can also sell wholesale-only items.

8.3. Integration

ShopifyShopify Plus
Shopify is known for its long list of partners and integration options. This is especially great if you’re looking for best-in-class tools to help you run various aspects of your business.Shopify Plus offers more integrations — both with Shopify’s own apps and third-party tools. Users have the unique benefit of using Flow, Launchpad, and Script Editor. Here’s a quick rundown:

Shopify Flow: This allows you to set up automation for every aspect of the business, including customer support, marketing, inventory control, order management, risk management, and more.
Launchpad: Launchpad is also an automation tool, except this one is focused on launches — things like flash sales, new product releases, pre-order promotions, or specific sales campaign.

8.4. E-commerce Automation Tool (Plus version Sales Features)

Not only that, Plus edition gives you access to two management tools. Your business catering operation will become effective with the help of these tools.

  • Launchpad: is an automation solution that helps you to handle a large number of event duties to launch your business successfully.

Besides, Launchpad can be used to schedule, coordinate, and execute events such as sales, product drops, and inventory restocks. Furthermore, the app’s real-time, analytic dashboard allows you to keep track of how an event is progressing.

  • Shopify Flow: This allows you to set up automation for all aspects of your business, including customer service, marketing, inventory tracking, order management, risk management, and more.

Additionally, By visiting Flow’s Templates page, you may choose from various templates organized by different aspects of your business. With the benefit that Flow offers, you can effectively cater to your business with less time since it automatically set everything for you.

8.5. Analytics

Last but not least, Shopify has its own analytics dashboard. The live reports will show you a comprehensive overview of your up-to-date business’s sales and customer data. Moreover, with the higher fee you pay, the more detailed reports will be provided. Take a look at the table below to see how many reports your current plan includes.

While the Plus version has the upper hand, partners are Glew and Looker, two leading analytics businesses. They give you not only up-to-date data but also expert data and insight. Collected information will be the game-changer since you can use it to expand your firm massively.

Which option is right for you?.

Overall, Shopify is clearly an ideal choice for you to launch your online business if you cater to small, medium, and large organizations. Likewise, it is simple to approach and provides everything you need to develop your businesses at a fair cost.

While the Plus edition is at the top of the crop in professional support, great customizability, and powerful functionality. Although the price is higher, Plus is completely cost-effective because it helps your businesses to reduces time, labour, and workload. 

Overall, the Plus edition offers more control and customization. It allows eCommerce teams to be more creative. Not only that interface with other aspects of their increasingly complicated business.

Plus also offers unlimited employee accounts, so you won’t need to share passwords and can instead give proper access to anyone who needs it. As your team grows, this becomes even more convenient.


Whether you choose Shopify or Plus edition is entirely dependent on your business objectives and future ambitions. If you’re content with the present steady stream of revenue, Shopify is a wonderful option. On the other hand, the Plus version is the platform to choose if you have expansion plans for your businesses.

Hopefully, this article will be useful to you. If you still have doubts and questions, please let us know. Being Shopify development experts in Vietnam, we have expertise in designing and developing highly personalized Shopify e-stores for all business sizes

ArrowHitech will support you the best and give you the right solutions to grow your business safely and strengthen.