Digital transformation roadmap: Strategic steps to shape it successfully with examples

Whether you have a small business or a multinational corporation, a comprehensive digital transformation roadmap is essential to drive change effectively. The digital transformation is considered as a journey. The desired destination and road can be different for each business. However, as with any journey, proper planning and a methodical process can show you the way to your destination safely while avoiding unnecessary detours and costs. As a result, in this blog, AHT TECH JSC will bring to you Digital transformation roadmap: Strategic steps to shape it successfully with examples. Let’s start right now!

Digital transformation roadmap

What is Digital Transformation?

In general, a business transformation includes a comprehensive or broad change to change the way the business operates. A transformation is more than just a change in technology or organization structures. It has an effect on the organization’s people, processes, and physical space.

  • Culture, skills, structure, and capacity are all examples of “people”.
  • Workflows, tasks, approaches, and methods are all included in the term “process”
  • The term “physical” refers to geography, facilities, equipment, and technology,

When technology is used to solve traditional business problems and fundamentally change the way the business operates, this is referred to as a “digital transformation”

The uniqueness of each organization’s situation is the source of much confusion surrounding the definition. Because each business has unique and different challenges. So digital transformation will look completely different from one to the next.

5 influential factors that define and shape digital transformation

Five Influential Factors That Define and Shape Digital Transformation

  • Strategic planning: Strategic decisions guide the business in a specific direction.
  • Budget and risk tolerance: The balance between the change/ unproven technologies, as well as funding.
  • Availability of technology: Existing and emerging technologies that the business can use to transform its operations.
  • The rate of change: The rate at which a business is willing or able to change.
  • Business adaptability: The business’s adaptability and flexibility to change.

According to a study by MIT Sloan Management Review and Deloitte, there are five common goals of digital strategy:

  • Enhance customer engagement and experience
  • Boosting business decision-making and 
  • Improving innovation
  • Increasing efficiency.
  • Changing the business.

How to build a Digital transformation roadmap? 

Evaluate the current situation

The goal is to assess the current situation of the organization by identifying beneficial internal and external factors. Therefore, internal and external factors can be measured using frameworks such as SWOT, STEEP, or STEEPLE analysis.

  • SWOT: evaluates the business, project, or transformation effort based on its Strengths, Weaknesses, Opportunities, and Threats. It aids in determining the businesses’ digital capabilities. Although it aids in the analysis of both internal and external factors, it is mainly used for identifying internal capabilities.
  • STEEP: used to assess political, social, economic, environmental, and technological factors. Moreover, it provides an in-depth knowledge of your current digital capabilities. STEEP is one of the most effective methods for analyzing external factors.
  • STEEPLE: It is similar to STEEP but has additional capabilities in that. It considers legal and ethical factors. Therefore, it allows you to identify cultural and compliance gaps within the business. These elements can be included in your roadmap. Thanks to it, you can improve the business’s culture as well as its digital capabilities. When compared to the STEEP and SWOT methods, STEEPLE can be time-consuming.

Create a vision and a strategy

Now that you are aware of all of the business’s potential gaps and flaws. It is time to develop a strategy for your company’s aspirations and goals. After you’ve figured out this part, you can move on to creating an implementation strategy.

It is critical to consider the most recent Digital Transformation trends when developing this plan. Because they are very important for the future.

Assume you own a retail company with both physical and online locations. You want to better understand your customers and improve their experience across all platforms. To accomplish this, you must improve your online capabilities for identifying what they want whenever they engage with brands.

Begin with rewarding projects.

You can begin your Digital Transformation journey with projects which are less complex, easier to implement, valuable, and financially viable. The goal is getting ROI as soon as possible.

Waiting for all current projects to be completed before determining the success of your transformation initiatives is a waste of time. Each project must have its goal in order to be self-sustaining. If something goes wrong, you can always restart that specific project rather than the whole Digital Transformation initiative.

Deliver in phases  

Digital transformation is a complex process. Therefore, implementing it all at once is usually impossible. Businesses must prioritize implementing transformation efforts in stages and testing the project in a focus group before expanding it up.

To get a more deep view of your initiative, you can divide the Digital Transformation plan into measurable tasks.

For example, a business which wants to offer customer experience.  So in this case, they have divided it into four phases.

  • Phase 1: Improve employee output by optimizing existing processes and automating mundane tasks.
  • Phase 2: Digitization of the majority of new processes across all channels and platforms.
  • Phase 3: Integrating all digitalised channels and processes for improving visibility and decision-making.
  • Phase 4: Successful training and development programmes will ensure the success of this digital ecosystem and new business models.

To save employees’ time, Phase 1 makes sure that repetitive tasks are automated. Following that, the business digitized processes, integrated the ecosystem, and ensured training to improve the customer experience.

Rapidly develop capabilities

Modernizing core operating infrastructure and processes allows businesses to improve the digital experience for both customers and employees. 

Business leaders must recognize that there are two types of skills required for success: job-related skills and application-oriented skills.

After you need to hire new employees for job-related skills or create an online training program for existing employees, your approach to training for both of these skills can change. However, this approach can not be appropriate for application-related skills.

Staff training on any application should be an ongoing process. As a result, tools like LMS and Digital Adoption Platforms can help.


That is all about Digital transformation roadmap. IT projects will fall behind schedule, processes will be inefficient, training will be insufficient, and new regulatory issues will arise. However, these issues are solvable with the right tools and strategies. As a result, AHT TECH JSC bring the best Technology Consulting Services for your business. Therefore, it can assist your business to identify process gaps, improve training quality, develop readily available training content, and guide employees through their day-to-day tasks. For that reason, in case you want to learn more about our awesome services, you can fill out all your information into this CONTACT FORM

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