KBC Bank Ireland - Conversions Increase by 30% for Prestigious European Bank with Liferay

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Overview

KBC Bank Ireland is a member of the giant KBC Group in Europe and has been offering dependable banking services to customers in Ireland for more than 40 years. With a team of over 1000 employees, the bank is committed to prioritizing customer satisfaction at every interaction, whether through clear and concise online product information, exceptional in-person or telephone support, or a seamless mobile banking experience via their app.

Challenges

KBC Bank Ireland assessed updates needed for an improved digital experience as their previous website approached its end of life.
After conducting an extensive feedback-gathering process, the team discovered that users needed help with the website's language, resulting in a poor user experience when performing tasks such as submitting applications.
In addition, the limitation of time-to-market is also a large forbidden for KBC Bank Ireland.
The previous solution lacked tracking capabilities, which made the team unable to monitor site visitors and make the decision immediately to enhance customer experience.

Solutions

After researching and evaluating the process, KBC Bank Ireland selected Liferay, considered the best fit for the team.
Liferay's pre-built features solve website issues and provide stability. KBC Bank Ireland chose Liferay for their cloud platform needs, making them the first European bank to host a solution on Liferay Experience Cloud Self-Managed.
Using an agile approach supported by Liferay, the implementation process was smooth and seamless, resulting in the team launching Phase One of the new solution in just four months.

Benefits

KBC Bank Ireland was awarded Best Website-Banking after successfully implementing the new solution - Liferay, allowing users to self-service, seamless integration, and easy transition.
Liferay gave KBC Bank the to turn over a new leaf with outstanding productivity. KBC Bank Ireland dramatically increased customer conversion by 30%, strictly managed website performance, and elevated customer experience with the mobile application Liferay. In addition, KBC Bank Ireland saved effortless of the in-house IT team since Liferay operates a highly available cloud-based solution that conforms to their strictest security standards.
Furthermore, Liferay provides friendly CMS to update and manage content, resulting in KBC Bank Ireland's robust tracking and monitoring of customer behavior.