Web prototyping: 10 best tools for UI/UX designers to build better products

Web prototyping is an integral part of the design process.

Because at this stage, it allows you and your team to review concepts, interact, share, and feedback in the early stages of the project. By creating an interactive model of a website or mobile app, you can identify any deficiencies in the design’s process and usability before investing too much time or money in development.

While each designer has a unique set of needs for their models, each of the tools below provides the functionality and flexibility needed to create highly interactive concepts without need a line of code. Hopefully after reading our guide, you will find the perfect web prototypes tool for UI/UX to build better products

How to choose the right web prototyping tool?

  • Learning Curve: Analyze how easy is the tool to adopt.
  • Sharing: Check how well suitable it is for teamwork.
  • Usage: When choosing a prototyping tool is how well it fits your design process and other tools you regularly use.
  • Ease of use and comfort: It should reduce the number of steps required for a designer to complete a task rather than increasing it.
  • Cost: Choose the prototyping tool fitting your budget.
  • Fidelity: Low fidelity would mean where we just want to test the idea.

Moreover, Medium fidelity would be when we’re focusing on layout, information and interaction design. And finally, High fidelity when the most important things are visual design, animation, and micro-interactions.

10 best web prototyping tools for UI/UX designers to build better products

1. InVision – Create a highly interactive model

InVision is a web prototypes tool that allows designers to create highly interactive models for web and mobile projects. While you can’t create designs directly in the InVision app, you can upload your static page designs to the tool and then add hotspots to turn them into fully interactive models.

web prototyping tools: invision

Highlight features:

  • Firstly, preview mode
  • Secondly, build mode to create hotspots
  • Thirdly, test mode for distributing content to team members
  • Comment, version control as well as file synchronization
  • Both transition animations and mobile gestures (swipe, tap, etc.)
  • Then, the ability to create hover states for any design element
  • Finally, InVision’s Freehand tool lets teams draw together to share raw sketches and ideas in real time

Above all, InVision’s ability to facilitate collaboration is its most prominent feature. To clarify, team mates, clients, or anyone shared on the model have the ability to leave location-specific comments and topics. This eliminates confusion generated through back and forth email chains as well as helps ensure that changes are implemented correctly where they are needed.

Ideal prototyping formats: Web and mobile (Android and iOS)
Support resources: In-depth documentation
Price: From free trials for one project to $ 25 per month for unlimited. Moreover, for team plans, InVision’s prices start at $ 99 per month for 5 team members. They also offer an Enterprise plan for large teams.

2. Framer – Design elaborate UX flows

Framer is a screen design tool that runs on macOS, requires coding, and is best used when creating animated or interactive prototypes. Using Framer, you can also design complex UX streams, insert shapes, add text and reposition images.

Outstanding features:

  • Vector editing tools: easily export each frame as bitmap or vecto
  • Language: CoffeeScript
  • Code workspace to add animations, gestures and elements. You can also export production-ready code by right-clicking on Copy CSS or Copy SVG.
  • Exchange comments and upload prototypes to Framer Cloud.
  • 14-day free trial

Ideal web prototypes options: iOS, Android, and the web
Support: Tutorials, tutorials, resources, examples, both online and offline communities
Price: Framer has a personal plan for $ 12 a month billed annually. A group plan from $ 250 to $ 750 a month, as well as custom business plans.

3. Origami – Make your web and mobile project ideas come to life

Origami Studio is a Facebook-owned prototyping tool that has been used to model a number of apps including Instagram, Messenger as well as Paper. Although Origami is only available for Mac users, it offers the ability to preview prototypes directly on both Android and iOS devices.

Highlight Features:

  • Copy anything from Sketch and paste it as the original layer
  • Extensive documentation library also complete with forums, instructional videos as well as tutorials

Ideal prototyping format: Web and mobile devices (Android and iOS)
Support: Some of the documents include tutorials and sample files as well as a very active social community of users.
Price: Free

4. Axure


  • 30-day Trial — Free
  • Pro — $29/month ($495 to purchase)
  • Team — $49/month ($895 to purchase, per user)
  • Enterprise (includes on-premise solutions) — $99/month

Runs on:

  • OS X
  • Windows

Prototypes for: All OS’s

Axure also provides powerful web prototypes without the need for coding.

It provides features like:

  • Dynamic content for providing hover functions if present.
  • Conditional flow statements for checking conditions
  • Moreover, Math functions like adding or removing from cart which reflects the amount
  • Data-driven sorting
  • Adaptive views for sizing the screen depending on the screen size
  • Animations on the prototype can also be catered.

It also makes sharing a prototype to be viewed by your team or client very easy with the click of a button. Also, Axure RP will publish your diagrams and prototypes to Axure Share on the cloud or on-premises. Just send a link (and password), then others can view your project in a browser.

5. Marvel – Simplify the prototyping process

Marvel is a great mobile as well as web-based prototyping tool that excels at its ability to simplify the web prototypes process. As soon as you sign up for your Marvel account, you are immediately brought into the interface and can begin creating your first prototype.


  • Get access to 8 different project frameworks when creating prototypes
  • Mobile companion application
  • Moreover, your photos are automatically synced with your Marvel account
  • Extensive documentation library also complete with forums, instructional videos, and tutorials

Ideal prototyping options: Web and mobile (Android and iOS).
Support: FAQs, thought leadership blog, and access to community generated content.
Price: Marvel offers four different plans, with a free version for single users working on 2 projects for $ 84 per month for a 6-user corporate bundle.

6. Proto.io —The web prototypes has a real feel

Proto.io is a web-based design tool used to create fully interactive web prototypes for a variety of interfaces including mobile devices, web platforms, Apple Watch as well as games. Moreover, it was developed by SNQ Digital’s Laboratory for user experience professionals, interaction designers, mobile designers, and app enthusiasts.


  • Entire interactive library integrated
  • Overflow, a user flow mapping tool for designers.
  • Animation preview right in editor while creating motion design
  • Share with one click
  • Familiar as well as intuitive drag-and-drop user interface without coding

Ideal prototyping format: Multiple devices and displays off the web and mobile apps.
Support: Free online webinar, help center equipped with user guide, email support as well as forum-style help.
Price: $ 24 / month, annually paid for 5 active projects. There are also higher priced plans for 10, 15, or 30 active projects and a 15-day free trial.

7. Adobe Experience Design

Cost: Free

Runs on:

  • OS X
  • Windows
  • Android
  • iOS

Prototypes for: All

Above all, with Adobe XD, you can draw, reuse, and remix vector and build artwork to create wireframes, screen layouts, interactive prototypes, and production-ready assets all in the same app. Moreover, we can switch easily from design to web prototypes right within the app. Also, add interactions and transitions and share with teammates and stakeholders to test the look and feel of your design. A product coming from adobe allows integrations with several of its products, for example, Photoshop and After Effects which is a big plus.

8. Atomic


  • Free — 1 prototype (30 days)
  • $19 — Unlimited prototypes (1 user)
  • $99 — Unlimited prototypes (10 users)

Runs on: Web

Prototypes for: All

Atomic is a web-based tool, that requires Google Chrome. Since it does not have a desktop application it’s a drawback for developers using Firefox, Safari or any other browser. In addition, it gives you the flexibility and control you need to fine-tune your interaction: just click the play button to see your changes and animations in action. Atomic provides easy access to all developers by providing a shared prototyping system that is effortless.

9. Sketch:


  • Free trial
  • $99 for full version

Runs on: OS X

Prototypes for:

  • OS X
  • iOS
  • Web

Above all, SebSketch is similar to Photoshop in many ways, allowing you to edit and manipulate photos. Moreover, Sketch’s Vector shapes easily adapt to changing styles, sizes, and layouts, allowing you to avoid a lot of painful hand-tweaking. Sketch’s fully vector-based workflow also makes it easy to create beautiful and high-quality artwork from start to finish.

10. Webflow:


  • 2 Unhosted projects — Free
  • Personal — $16/month
  • Pro — $35/month

Runs on: Web

Prototypes for: All

Above all, Webflow’s main selling point is that it provides such robust functionality without the need to write a single line of code. Webflow is also heavily focused on web animations, interactions, and responsive web design. Although you can only build, design, and publish the entire site using the visual-based UI. After you refine your UI mockup how you like it, you can also turn into a production-ready site with just a click. These features also appeal to independent designers, who now have the option to export the prototype without needing developers on-hand.

To sum up with web prototypes

Most important, these web prototypes tools have their own special advantages, specialties and suit different needs. Ultimately, it all comes down to choosing the one that works best for you. If not, hiring dedicated designers may a good option for you.


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