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Best Practices for Promoting and Growing Your BigCommerce Development Store in the Malaysian Ecommerce Market

Are you a Malaysian business looking to build an eCommerce store that can scale and grow with your business? Look no further than BigCommerce! This powerful eCommerce platform offers all the features and functionality you need to create a world-class online store that can compete with the best. In this post, we'll walk you through developing a BigCommerce store for Malaysian customers, including critical features, development steps, and best practices for promotion and growth.

Understanding the Malaysian eCommerce market

First, let's start with a brief overview of the eCommerce market in Malaysia. According to recent studies, Malaysia's eCommerce market is one of the fastest-growing in the world, with a projected compound annual growth rate (CAGR) of 20.5% from 2021 to 2025. 

Popular eCommerce platforms in Malaysia include Shopee, Lazada, and Zalora, and there is plenty of room for new players, especially those with unique and compelling products and services.

That's where BigCommerce comes in. This platform offers many features and functionality to help Malaysian businesses stand out. 

For example, BigCommerce offers responsive design templates optimized for mobile devices, a critical feature given that mobile devices account for more than half of all eCommerce transactions in Malaysia. 

Additionally, BigCommerce integrates with local payment gateways such as iPay88 and Razer Merchant Services, making it easy for Malaysian businesses to accept customer payments.

Critical features of BigCommerce for developing eCommerce stores

Now that we've covered the basics of the Malaysian eCommerce market, let's take a closer look at some of the critical features of BigCommerce for developing eCommerce stores. 

When building an e-commerce store, your chosen platform can make all the difference. 

BigCommerce is a leading e-commerce platform that offers a wide range of features and functionality to help businesses of all sizes build successful online stores. 

Here are some key features that make BigCommerce an excellent choice for developing e-commerce stores.

Responsive design templates

BigCommerce offers a wide range of customizable, mobile-responsive design templates that are perfect for businesses looking to create a professional-looking online store. 

These templates are designed to be fully responsive and adapt to any device size, whether your customers are browsing on a desktop computer, tablet, or smartphone. 

This is particularly important in Malaysia, where mobile commerce is becoming increasingly popular.

Integration with local payment gateways

BigCommerce makes it easy for Malaysian businesses to accept payments online by integrating with various local payment gateways, including iPay88, MOLPay, and eGHL. This means you can offer your customers different payment options, including credit cards, bank transfers, and e-wallets, without worrying about complex integrations or fees.

Advanced SEO and analytics tools

Building an online store is just the first step. To be successful, you need to be able to drive traffic to your site and measure your success. 

BigCommerce offers a range of advanced SEO and analytics tools that make it easy to optimize your site for search engines and track your performance over time. 

This includes features like keyword research, custom URLs, and built-in analytics, which allow you to track your site's performance and make data-driven decisions about your marketing strategy.

By leveraging these key features, Malaysian businesses can build e-commerce stores optimized for growth and success. Whether you're just starting out or looking to expand your online presence, BigCommerce has everything you need to succeed in the Malaysian e-commerce market.

Steps to develop a BigCommerce store for Malaysian customers

If you're a Malaysian business looking to build an e-commerce store that can compete in the online marketplace, BigCommerce is an excellent platform to consider. Here are the steps you can follow to develop a BigCommerce store that caters specifically to your Malaysian customers:

Step 1: Choose the Right Plan

Before building your store, you must choose the right BigCommerce plan that fits your budget and business needs. BigCommerce offers a range of projects, from Basic to Pro and Enterprise, each with varying features and pricing. 

Consider factors such as the number of products you'll be selling, the level of support you need, and your monthly budget to help you make the right choice.

Step 2: Customize Your Store Design

Once you've chosen your plan, the next step is to customize your store design. BigCommerce offers a variety of responsive design templates optimized for mobile devices, making it easy for you to create a store that looks great and is easy to navigate on any device. 

You can also customize your store with branding, colors, and fonts to create a unique look that reflects your brand.

Step 3: Optimize Your Store for Malaysian Customers

To ensure that your store is optimized for your Malaysian customers, you'll need to customize it with features and functionality that are relevant to the local market. 

For example, you can integrate local payment gateways such as Maybank2u or CIMB Clicks, add the Malaysian Ringgit as your store currency, and translate your store content into Bahasa Malaysia to cater to local customers.

Step 4: Implement SEO and Analytics

You'll need to implement SEO and analytics tools to ensure that your store is visible to Malaysian customers and performs well in search results. 

BigCommerce offers built-in SEO features such as meta tags, canonical URLs, and sitemaps that can help you optimize your store for search engines. 

You can also integrate with analytics tools such as Google Analytics or Facebook Pixel to track your store's performance and make data-driven decisions.

Step 5: Promote Your Store

Once your store is up and running, the final step is to promote it to your Malaysian customers. You can use a variety of tactics to drive traffic to your store, including social media marketing, email marketing, paid advertising, and influencer marketing. 

Consider your target audience and budget to determine your business's most effective promotion strategy.

Following these steps, you can develop a BigCommerce store optimized for your Malaysian customers and designed to drive growth and success.

Promoting and Growing Your BigCommerce Store in Malaysia: Best Practices

Building a BigCommerce store is the first step towards achieving success in the Malaysian e-commerce market. To make your online store stand out and attract customers, you need a solid strategy for promoting and growing your business. Here are some best practices to follow:

1. Optimize your store for SEO

Search engine optimization (SEO) is critical for driving traffic to your store. Use relevant keywords in your product descriptions, titles, and metadata to improve your store's visibility on search engines like Google. You can also use BigCommerce's built-in SEO tools to optimize your store further.

2. Leverage social media

Social media is a powerful tool for promoting your store and engaging with potential customers in Malaysia. Use platforms like Facebook, Instagram, and Twitter to share product updates, promotions, and other relevant content. Consider running social media ads to reach a larger audience.

3. Offer local payment options.

To cater to the needs of Malaysian customers, make sure to offer payment options that are popular in the country. This includes local payment gateways like iPay88, MOLPay, and Billplz. Providing these options will make purchasing in your store easier for Malaysian customers.

4. Provide excellent customer service.

Customer service is a critical differentiator in the e-commerce space. Respond to customer inquiries promptly and provide helpful support throughout the purchasing process. Consider offering a chatbot or live chat feature to provide real-time support.

5. Invest in marketing campaigns.

Consider investing in email marketing, Google Ads, and influencer marketing campaigns to attract more customers to your store. You can increase your store's visibility and drive more sales by targeting the right audience and promoting your products effectively.


BigCommerce is a powerful e-commerce platform that offers a wide range of features and functionality for Malaysian businesses looking to build a world-class online store. By leveraging the platform's essential features, including responsive design templates, integration with local payment gateways, and advanced SEO and analytics tools, Malaysian businesses can build a store optimized for growth and success.

With the right strategy and tactics for promotion and growth, a BigCommerce store can be a highly profitable investment for Malaysian businesses. Whether you're a small business just starting or an established enterprise looking to expand your online presence, BigCommerce has everything you need to succeed in the Malaysian e-commerce market.

So what are you waiting for? Start building your BigCommerce store today and unlock the potential of e-commerce in Malaysia!