Tips for Optimizing eCommerce Malaysia

Making a first impression with an outstanding interface is essential for reducing the bounce rate of your website. Let’s browse some criteria for improving UX in eCommerce Malaysia: 

• Simplify website navigation: Quitting a cluttered and confusing website, an easy-to-use and clear website display encourages potential customers to make a purchase. Having a navigated website with intuitive menus, a search bar, listings, etc… online shoppers can find information and products rapidly and easily
• Ensure fast page load times: A long loading time page is bothering users. Besides, page loading takes less than 5 seconds to satisfy customers. Thus, you should optimize the site by compressing code and content delivery networks (CDNs) to speed up. 
• Implement mobile responsiveness: Nowadays, it become increasingly popular to use mobile devices, estimating that more than 80% of the Malaysian population uses mobile to access the Internet. Thus, designing responsive web applications is essential. Adapting different resolutions and screen sizes for all mobile devices makes mobile shoppers convenient and easy to use. 
• Provide clear product descriptions and images: Few people like the confusing and hidden information about products. Bringing transparent product information, including merchandise and clear pictures, to your website creates the loyalty and trust of potential customers. Simply said, you should show what businesses sell from features, high-quality images, specifications, and values. 

With eCommerce Malaysia businesses, payment and shipping seem like the deciding components of a customer’s overall shopping experience. eCommerce platforms in Malaysia provide various payment and shipping options, both local and global, customers tend to make repeat purchases. Below are several tips for enhancing payment and shipping choices: 

• Offer multiple payment selections: Popularly, almost all online shoppers like diverse payment preferences, and Malaysian shoppers too. Thus, catering to a range of full payment options, including cash on delivery (COD), debit and credit cards, Internet banking, and e-wallets, improves the customer’s checkout experience and reduces the likelihood of abandoned carts. 
• Provide transparent shipping budgets and estimated delivery times: When purchasing, most customers tend to consider shipping costs and delivery times. You should ensure to optimize and show them clearly and transparently to avoid any surprises or confusion. 
• Implement a reliable logistics system: It is disappointing about the slow time delivery! Make sure that you can adhere to the estimated time to delivery when creating orders. In case you have trouble delivery, you must contact the customers to illustrate and reschedule the time. Thus, you should collaborate with reputable shipping vendors with short delivery times and constantly update status orders.

In sales activities, promotion and marketing campaigns will let you seek new customers and expand the market size in eCommerce Malaysia. Therefore, most eCommerce businesses constantly create unique and different campaigns to boost brand identity, which enhances customer awareness about the brand. But what is an effective promotion and marketing campaign? Following some ideas here: 

• Social media platforms: Social networks like Facebook, Instagram, and Twitter create a large communication environment for eCommerce businesses to reach potential customers. According to the report of Statistics, people globally spend more than 151 minutes per day using social media through the Internet. With the business platform, you can easily create content, targeted ads, etc… to enhance visibility and interact with customers. 
• Attractive promotions and discount campaigns: It can be said that discounts and promotions are the best way to encourage loyal customers to repeat purchases and reach new customers. When creating incentives for first-time customers or being grateful loyal customers, etc…, they tend to be impressed with your business products. As a result, you can get customer retention and generate revenue. 
• SEO strategies: The website’s rank in Search Engines decides on organic traffic and conversion rate. To compete for visibility in Google, most businesses focus on optimizing their website both on-page and off-page. This can be achieved through keyword-seeking on-page optimization and building high-quality backlinks.

Whether it is eCommerce Malaysia or any eCommerce market, customer service is one of the critical components that affect the customer’s satisfaction and loyalty. Undoubtedly, you should make a good impression on the customer to create a trusted brand by providing excellent supporting services.

• Provide clear and accessible get-in-touch information: Your website should display a comprehensive transport of communication, including contact phone numbers, email addresses, and live chat transparently to let customers interact easily. Make sure that your admins are always ready to support them. To avoid missing customer contacts,  if you have any changes, you should update timely.
• Offer multiple channels for customer support: Multiple channels of communication are not strange for any eCommerce Malaysia business because of their advantages. Customer assistance of business maintains at least 3-4 ways for communication like email, contact phone, social media, and live chat to respond to customers. With a variety of customer service channels, you can adapt to the preferences of customers, which exceed customers’ satisfaction. 
• Reply promptly to customer inquiries and complaints: Customer requests and complaints are not avoided in customer service and support. Thus, you should try to respond quickly in set response time expectations to ensure no missed inquiries.