Salesforce helps FCB Group Optimize Productivity

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Overview

FCB Group has been helping Australian businesses about the murky waters of workplace relations and employment law for 25 years.  FCB Group provides specialized guidance to hundreds of ASX-listed firms.FCB Group's client has recently expanded thanks to the company's recent commercial diversification, which now includes cloud-based HR technology platforms and migration services. The company currently provides services to around 12,500 clients across five different industry sectors thanks to its comprehensive approach to workplace legislation.

Challenges

The law firm desired a platform that would aid in the expansion of the employment lawyers' practices and the firm's reputation. HR Assured offers solutions to issues that business owners frequently don't have time to deal with, such as creating crucial employment documents, advising customers on how to handle a bullying complaint, providing tools for online performance assessments, or fending against an unfair dismissal lawsuit.

Solutions

FCB Group's employment legal section was first offered on Salesforce because to its ease of customization. Salesforce was immediately customized to become a practice development tool. Its principal function within FCB Group's legal business is to assist lawyers in nurturing prospective corporate customers over time. Not only does the simple platform include billing and time tracking, but it also assists lawyers in tracking the effectiveness of their business development operations.

Benefits

With Salesforce, FCB Group's lawyers can optimize productivity with their time.

The official launch of FCB Group's new people management solution, HR Assured, which seamlessly integrates cloud-based technology with 24/7 spoken assistance, signaled the company's transition towards more traditional sales.

FCB Group utilizes Salesforce with HR Assured for lead generation, marketing, database administration, lead engagement, pipeline nurturing, and continuous client relationship management.

When a potential customer expresses interest in HR Assured, their information is entered into Salesforce. FCB Group can categorize clients based on region and industry; determine the optimum time to approach them; and allocate the lead to the best business development manager. With greater insights, clever automation, and valuable data, Sales Cloud and Pardot help FCB Group identify and win new clients.