Message sent!

An error has occurred somewhere and it is not possible to submit the form. Please try again later or contact us via email.

HUGO BOSS Designs the Immersive Future of Fashion with Adobe 3D

HUGO BOSS Designs the Immersive Future of Fashion with Adobe 3D

HUGO BOSS Success Story


HUGO BOSS is a fashion brand that lets you create your own style while providing a variety of cutting-edge styles. HUGO BOSS places a strong emphasis on advanced digitalization across the company. HUGO BOSS realize that digitalization is the key to a personalized, omnichannel customer experience.In addition, it serves as a key enabler for achieving HUGO BOSS's vision of being the world's top premium tech-driven fashion platform.


A team at HUGO BOSS is in charge for digitizing fabric textures for use with 3D models. Hugo Boss only uses currently available materials, but designers might utilize the material catalog as inspiration and experiment around with color and weave to completely realize their ideas.


Since Adobe 3D applications are simple to use, they have gained popularity quickly. The use of Adobe 3D starts in the product development phase. Instead of using 2D illustrations to potential garment designs, most designers now work primarily in 3D. Design teams offer input on 3D designs, and designers quickly make changes to the design of colors or textures.

E-commerce websites may provide 360-degree views of items using high-quality Adobe 3D modeling. Substance Adobe 3D Stager allows marketers and product teams to take realistic pictures of items from all angles without having to invest in costly physical photoshoots. To produce distinctive ensembles for each location or consumer, they might blend several things.

To expand the brand's global reach, the company is starting to rely on digital showrooms to sell HUGO BOSS items to merchants all over the world. Adobe 3D assets allow the blending of the digital and physical worlds, facilitating participation in the Metaverse.


Utilizing Adobe 3D helps achieve sustainability goals by removing the physical waste connected to the production of several iterations of sample clothing, frequently from manufacturers situated thousands of miles away. HUGO BOSS has already decreased the quantity of physical samples used for each collection by more than 30%. Hugo Boss has transformed 64% of its design processes with the goal of automating 90% of them within a year.

With more accurate Adobe 3D renderings of its items available, the business may investigate even more methods of reaching customers.