PUMA leverages the power of Salesforce to relaunch its mobile sites and speed past customer expectations.

Overview

PUMA is a global company based in Germany that creates and produces sports and leisure footwear, clothing, and accessories.PUMA has updated and redesigned its mobile websites in over 24 locations across the world, a move that underlines the rising significance of mobile.

Challenges

Although the acceleration is somewhat rapid, there were few conversions as a result of the high mobile traffic. PUMA made the decision to redesign its websites so that customers can simply establish accounts and store baskets for later checkouts on a tablet or desktop..

Solutions

In order to increase conversion and improve the mobile shopping experience, Commerce Cloud's Storefront Reference Architecture was designed through a data-driven design analysis of device traffic patterns and shopping behavior on over 2,000 storefronts. Salesforce provides more than 200 wireframes that model intelligent storefront design. Therefore, direct ownership of storefront code allows merchants to build unique and differentiated sites.

With the ability to quickly iterate based on real customer behavior, PUMA can now make changes to its website that will improve the user experience. For instance, PUMA improved the top navigation and internal search based on recommendations and best practices from Salesforce.

Benefits

Since its redesign in July 2017, PUMA's mobile sites have become 35% and 69% faster to render and fully load, respectively. As a consequence, picture load times on the product detail page are now under two seconds. Conversion has increased from around 1% to about 1.5%. Being mobile-first for retailers entails a path that includes corporate alignment, technology, and many other factors.