Ecommerce

A global e-commerce website for home decoration products

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Ivory & Deene - E-commerce Website Development for home decoration products

TABLE OF CONTENT

Summary

The Challenges

The Solutions

The Impact

Summary

Ivory & Deene is well-known for uniquely decorating their home. To expand community, Ivory & Deene have created an online collection of beautiful lighting, decor and furniture that will add style to any room, and make coming home the best part of your day. It  is a global e-commerce website for home decoration products. This brand offers products with comfort, flair and opulence in mind and affordable luxury underpinned with quality.

Industry

House Furniture

Expertise

Bedding

Company Size

50

Location

Australia

The Challenges

Unfortunately,  Ivory & Deene encountered some challenges when developing and managing the e-commerce website. Customers could not currently select the size (Regular, Large, XLarge) and foam filling options (None - Cover Only, Partial foam filling, 100% foam filling) for their Bean Bags through the website. It was also important to calculate the foam weight for each bean bag that was chosen. Another important innovation was the ability to connect items, in which individual color variations were handled as independent products that could be merged to allow customers to select their preferred color.

The Solutions

AHT Tech knew that the lack of functional websites makes them decrease the customer experience. So, we created a custom technique that use the various product parameters to calculate the foam volume of each choice appropriately. Furthermore, we employed custom code meta-fields to connect similar goods, making the selection and customization process easier. 

 

To improve transparency and clarity, we deployed custom code to prominently display the provided customer information (size, foam filling, foam volume) on the Cart page. Furthermore, we diligently changed the email design to include entire purchase data that the client and employees in charge of size, foam billing, and foam volume could easily understand.

The Impact

It is outstanding that AHT Tech successfully offered on time solutions, completing the website development process swiftly. The customer was really pleased with both the project's progress and its overall quality. Our team's quick and effective resolution of these issues ensured a smooth and user-friendly experience, which pleased the consumer.