Why Should Businesses Integrate ERP For B2C?
TABLE OF CONTENT
B2B eCommerce Vs. B2C eCommerce
Benefits of ERP For B2C
Why should you choose a cloud-based ERP system?
Conclusion
B2B eCommerce Vs. B2C eCommerce
While B2B (business-to-business) focuses on selling products or services for other companies, B2C ( business-to-customer) will directly sell them to customers. The B2B eCommerce platform will deal with professional employees with B2B transactions which need to answer and adapt to the expectations of specific industries. On the contrary, B2C eCommerce will broaden the variety of products and warehouse space for inventory and shipping options for customers. So, with B2C, the relationship between retailers and customers should work closely to become loyal. Businesses can integrate individual customer data into their customer relationship management (CRM) system. Because B2C businesses sell products for end consumers, they need more personalized support than B2B customers. Actually, B2C needs a power customer service solution, that allows them to track their items through purchase to final delivery personally. Additionally, B2C businesses need to manage exchanges and returns, so the integration of ERP for B2C with third-party systems is essential for handling higher customer volume as well as optimizing business operations.
Benefits of ERP For B2C
Since eCommerce development, most businesses have had an eCommerce platform with various functionalities. Now, they might connect ERP software solutions for B2C into their eCommerce website to utilize the advanced benefits. Below are several reasons why many businesses choose to integrate ERP software:
Real-time operational visibility
ERP systems provide a centralized dashboard, allowing you to manage all in one platform. Instead of using multiple platforms, you can consolidate fragmented data sources into a single repository. This results in businesses making data-driven decisions. Furthermore, ERP for B2C also real-time updates stock, warehouse, shipping, etc… eliminating human errors or manual methods. It is clear that you can manage stockouts and overstocks to ensure that you also have enough products for customers if they ask.
An excellent customer experience
From browsing to purchasing, the customers are not simply viewing your online store. There are many elements to affect customers’ purchasing decisions. Creating a seamless shopping experience with an outstanding front-end and robust back-end is essential for delivering an appealing and engaging user interface. Utilizing a comprehensive understanding of customers’ preferences, behaviors, and purchase history provided by an ERP system, B2C businesses can create the aesthetics eCommerce website. As a result, you can drive more traffic to eCommerce websites, convert shoppers into paying customers as well as generate revenue.
Increased efficiency
By reducing paper-based errors or repetitive tasks, most retailers can enhance productivity and efficiency in management. ERP for B2C enables tracking and analyzing data accurately, leading to time-consuming and error-prone. Moreover, customers can get from the convenience of an ERP eCommerce website with 24/7 support. Regarding of offline ERP system, customers still order simply and are synced back to the ERP when connected. Thus, you don’t worry about missing the customers’ orders and increase customer satisfaction more effectively.
Accessible customer data
Customer data management in B2C eCommerce is vital for maintaining the highest experience. By the integration between ERP for B2C and CRM systems, you can access a great deal of valuable customer information quickly. It is easy for you to access information online including order history, invoice history, shipment tracking, username, password management, and re-order capabilities, allowing you to evaluate the potential of customers as well as analyze customer journeys to create niche strategies. Also, the eCommerce integration platform allows businesses to unify customer data, gaining a 360-degree view of the customer.
Automated process
Before leveraging ERP for B2C, many businesses used manual data processes which sounds like many existing errors. It makes businesses spend much employee costs to find and fix the problems so that customers become angry and leave. Additionally, if you use re-keying of data, you will invest much money for resources and separate employees for many tasks. Therefore, leveraging ERP for B2C helps businesses automatically update orders in the proper format and accurate information available for your in-house order process. Clearly, when automating processes with an ERP system, you can focus on growing the business, increasing sales, and building customer relationships effectively.
Why should you choose a cloud-based ERP system?
It is a fact that an ERP system has three types of IT infrastructure including on-premise, cloud, and cloud-native (SaaS solution). However, each type has different features and benefits to help businesses in managing business operations. While the on-premise system is hosted on-site with high investment in the IT infrastructure and constant updates, the cloud system runs on a cloud platform over the Internet. And, cloud-native ERP systems run from the ground up for the cloud-native interfaces with continuous updates without interruption in business processes. Here are several reasons why B2C businesses should choose to integrate a cloud-based ERP system for their eCommerce website:
- API First for comprehensive integration: The API-fist approach means the entire company emphasizes APIs at the beginning of the software process with low codes. API-first allows businesses to integrate the existing systems with other ERP systems for B2C seamlessly. Through the connection, B2C businesses can accelerate and automate their business process without reducing data maintenance. Moreover, the flexible features enable integrate with other tools or apps, eliminating managing multiple platforms in the ecosystem.
- Power of seamless integration: A cloud-native ERP system is able to integrate seamlessly with various third-party systems, ensuring that your business process operates automatically and accurately. Instead of taking much time for management, ERP for B2C lets you concentrate fully on your core businesses. Certainly, if your business process is not disrupted and crashes, you will become faster and more efficient in bringing products or services to market.
- The modularity of a cloud-native ERP system for B2C: Do you fear that an ERP system will not be adaptable when you expand? Don’t worry! Cloud-native systems deliver a high level of modularity which allows you to use it if required. With a pool of modules like financial accounting, production, inventory, payment gateway, storefronts, and returns portal, it is easy for you to grow and reach a new height. And, you can save time and accelerate efficiency.
- Flexible customization: One of the advantages of a cloud-native ERP system for B2C is low code, allowing your developers to configure individuals without the demand for extension code. Customization becomes easier to help businesses meet the solutions to their unique needs. As a result, B2C businesses will save costs by hiring talented developers to tailor the ERP systems.
Conclusion
ERP systems are innovative technologies for assisting businesses in managing business. Up to now, many companies have chosen to integrate ERP systems into their ecosystem inclusive of B2B and B2C businesses. Leveraging an ERP system for B2C brings various benefits, especially integrating it with the eCommerce website or CRM. However, you should choose the best type of ERP system for your business to unlock its optimal potential without wasting money and resources. If you’re searching for an ERP system for your business, this article is for you. AHT Tech is a reputable IT company with more experienced in implementing ERP for B2C businesses. We also provide skilled developers and top-rated technologies to serve our customers. Become better with us!