Magento Commerce Cloud: Definition, Benefits and All You Need to Know

Cloud Infrastructure

Magento commerce cloud leverages Amazon Web Service (AWS) and cloud servers based on Microsoft Azure. They provide high-performance computing, large storage capacity, and extremely reliable networking capabilities.

The infrastructure is perfectly designed, allowing businesses to proactively customize and expand according to specific needs in each stage of business development. You can handle high traffic or respond to large-scale operations without slowing down the performance of your overall ecommerce business.

Magento commerce cloud also includes diverse options such as automatic data backup, troubleshooting technical errors and enhancing data security. Business continuity will be fully guaranteed when using this type of service.

Commerce Functions of Magento

Magento commerce cloud inherits Magento’s core commerce functions. They include all the essential ecommerce features for which they are renowned for their robustness and scalability: product catalog management, customer account management, process building and operations, etc.

In addition, a number of advanced tools improve business results such as providing in-depth information on sales, investigating customer behavior and inventory levels, helping businesses easily make data-based decisions. They also include powerful B2B features like custom catalogs, private account management for large businesses, and pricing planning.

Edge Cloud Platform

All Magento commerce cloud stores use Fastly as their edge cloud platform to enhance content delivery. This behavior is similar to a content delivery network (CDN), improving speed and reliability in content delivery by caching content and routing it to end-users.

Fastly also provides web application firewall (WAF) services. It helps businesses avoid common security threats when operating in a digital environment, ensures PCI compliance, and helps secure every payment gateway action across integrated applications. Real-time image optimization and automatic optimization of image format delivery operations are also performed efficiently by Fastly, greatly increasing page load times and user experience.

PaaS (Platform as a Service)

Magento commerce cloud operates based on the PaaS (Platform as a Service) model. It uses Git and Composer for comprehensive code management and deployment, including:

• Git: used to control all versions simultaneously, allowing Magento developers to track changes, collaborate effectively, and manage the codebase optimally.
• Composer: handles Magento dependencies, simplifying the process of upgrading and maintaining software packages. Composer allows for strict management of store components, ensuring all activities are seamlessly coordinated with each other. The combination supports continuous integration and continuous deployment (CI/CD) workflows.

Performance Tools

Magento commerce cloud provides access to New Relic, an incredibly powerful performance monitoring and management tool. New Relic allows your business’s Magento developers to proactively monitor the performance of Magento stores in real-time. The information it provides is extremely detailed: transaction time, store dependencies, database query performance, etc.

New Relic, at the same time, also identifies bottlenecks and creates opportunities for business owners to quickly fix problems, ensuring store operations run smoothly and efficiently even during peak times.

Automated deployment tools

Magento commerce cloud simplifies the process of building and operating a business with its ece-tools package. It automates business-critical tasks: backing up databases, verifying configurations, applying custom patches.

Besides, this package also thoroughly supports the process of deploying digital stores in a Docker environment, verifying established projects, and managing cron jobs. It reduces operational time and effort, brings everything to automation standards, and makes the deployment process more reliable and efficient.

Outstanding scalability

Magento commerce cloud ensures excellent scalability, ready to accompany the growth path of your ecommerce business. It is powered by infrastructure provided by AWS and Microsoft Azure, ensuring well-controlled performance as traffic increases or transactions grow over time. Of course, the overall operational quality of your ecommerce website remains the same.

Comprehensive management suite

Magento commerce cloud has a feature-rich admin suite that provides extensive control over ecommerce store operations. It includes:

• Advanced functionality for B2B: includes tools such as a quote system, quick checkout options, corporate accounts, credit lines, and customer-specific product and pricing catalogs enterprise.
• Customer segmentation tool: you have the opportunity to create different customer segments based on purchase history and location, among other certain criteria. It allows business owners to create targeted marketing campaigns or marketing messages with better touch points.
• Advanced search function: provides quick, relevant search results. Enhance customer experience right from the simplest operations.
• Drag and drop interface: optimize product categories and organize them scientifically. This feature has great value in creating an intuitive and easy-to-read interface for the overall digital store.
• Automatic information storage: customer information (such as payment and delivery information) is stored, simplifying the process of exchanging, re-contacting or deepening relationships with them in the future. 

Optimal analysis and reporting tools

Business information analysis and reporting tools on Magento commerce cloud are highly appreciated. They help business owners instantly grasp detailed information about customer behavior, daily/weekly/monthly revenue and product performance. Merchants can also create their own reports and dashboards to track key performance indicators.

This is the foundation upon which you can further grow your ecommerce business using data and recorded trends. At the same time, ease the inventory management process, adjust marketing campaigns and improve overall operational efficiency.

Zwilling Beauty Group (ZBG)

Zwilling Beauty Group (ZBG) has faced the challenge of launching multiple standalone websites while still ensuring a seamless customer experience in every aspect. They decided to operate on Magento commerce cloud to optimize this process. Thanks to that, ZBG successfully opened 4 new stores, equivalent to 4 brand new commercial identities and operated independently in just 10 months, in the US, German and UK markets.

Expanding the business and developing optimally in many aspects while ensuring enhanced customer experience on every website, is what they have done with the help of Magento commerce cloud.

Marie Claire

Marie Claire is a famous fashion and beauty brand that has operated sustainably globally. That’s why they always set high standards for online sales quality and customer experience. Partnering with Magento commerce cloud, Marie Claire has successfully developed an ecommerce platform capable of ensuring performance even as online sales grow at a high rate. In just 1 month, this brand’s ecommerce sales accounted for 4% of total sales.

Paul Smith

Paul Smith has witnessed truly admirable growth results while operating on the ecommerce platform. They sell famous high-end fashion products, increasing revenue by up to 15.5%. Mobile conversions increased by 5%. This result was achieved thanks to Paul Smith’s extremely timely approach to expanding the ecommerce market, improving interaction quality and perfecting the customer experience.