TABLE OF CONTENT
Overview about Shopify Plus vs Magento Enterprise
Shopify Plus vs Magento Enterprise: Table Comparison
Shopify Plus vs Magento Enterprise: Which is Better?
Choosing the Right Platforms for Your Business: Shopify Plus vs Magento Enterprise
Conclusion
Overview about Shopify Plus vs Magento Enterprise
Shopify Plus
Shopify Plus is an ecommerce platform designed to optimize scalability, specifically for businesses with exceptionally high levels and frequency of growth. With a comprehensive set of features, Shopify Plus helps business owners manage online stores more easily than ever, even in times of rapid growth with many changes in the number of visitors. In addition to its user-friendly interface, Shopify Plus also allows you to quickly deploy custom solutions from features to design to integration tools, for a reliable and seamless ecommerce experience for customers.
You can use this platform by yourself or hire Shopify Plus developers for more seamless transaction and operation.
Magento Enterprise
Magento Enterprise Commerce has served as a powerful and flexible ecommerce platform since the first days of its appearance in the ecommerce market. Known for its deep customization capabilities and powerful feature set, Magento Enterprise provides memorable flexibility throughout the online store design and management journey, especially as your customers and revenue grow. From advanced product catalog management, order processing, to storage and comprehensive customer segmentation, Magento Enterprise does it all well and creates a maximally optimized shopping experience for customers.
Empowering business owners with high scalability and open-source flexibility is Magento Enterprise’s purpose and desire, as businesses grow and expand in the ecommerce market.
Shopify Plus vs Magento Enterprise: Table Comparison
Criteria | Shopify Plus | Magento Enterprise | Winner |
Pricing | Transparent and negotiable price structure | The annual upfront fee is based on GMV, which is customizable but has a range of additional costs | Shopify Plus |
Scalability and Flexibility | Highly scalable, suitable for rapidly growing SMBs | Offers extensive customization options and extensibility | Magento Enterprise |
Third-party Integration | Expanded ecosystem with many available applications | Robust marketplace with many extensions and integrations | Shopify Plus |
Mobile Optimization | Treasury of responsive themes and mobile app SDKs for rich custom apps | Responsive template designs exist, but require more customization | Shopify Plus |
Security | Level 1 PCI DSS compliance with strong security measures | It is important to remain vigilant in maintaining PCI compliance, vulnerable to malware | Shopify Plus |
B2B Functionalities | Basic B2B feature, suitable for products that require simple level classification | Comprehensive, advanced B2B feature set to meet complex needs | Magento Enterprise |
SEO Capabilities | Provides necessary SEO tools and applications for optimization | Comprehensive SEO capabilities, rich snippets support | Magento Enterprise |
Help and Support Services | 24/7 support on multiple channels | Developer-focused support, additional fees required for comprehensive support | Shopify Plus |
Merchandising | Visual sales tools | Extensive customization, ideal for diverse product categories | Magento Enterprise |
Shopify Plus vs Magento Enterprise: Which is Better?
Pricing
Shopify Plus
Provider does not disclose the specific pricing formula of Shopify Plus. In other words, if your business has a need, you need to click the “Get Pricing” button on the website and fill in specific information to contact to receive a quote. This is the perfect formula for Shopify Plus to provide a personalized, detailed and optimal price for the different revenue and goals of each business.

However, to help customers have a preliminary and general overview before starting to learn about the platform, Shopify Plus also makes the minimum costs transparent, including but not all:
- Platform initiation fee: $2000
- Shopify Plus’s fee model: based on the total revenue of the business. For example, if your monthly sales reach $800,000, you need to pay a Shopify Plus maintenance fee of 0.25%, which is limited to a maximum of $40,000.
- The price does not include storage fees, development fees if too complicated, credit card processing fees (depending on the payment gateway chosen and there is a difference if using an international card). Of course, if you choose to use Shopify Payments, your fees will be lower and take precedence over other platforms.
Magento Enterprise
With Magento Enterprise, you can also talk to the provider and negotiate a price that suits your specific needs and desires.
To be more clear, Magento Enterprise’s provider also stated that the cost of using this ecommerce platform will be determined and discussed mainly based on GMV (Gross Merchandise Value) and company size.

- Conditions to start using the platform: from $20,000 per year.
- Development costs: significantly higher than Shopify Plus, ranging from $100,000 to $500,000.
- Platform fees do not include hosting services, you need to use and pay additional fees, fluctuating around $1000 per month depending on the package chosen. Choosing the right hosting package is essential so it doesn’t lead to website disruption if traffic increases.
- If you choose Magento Enterprise 2’s cloud hosting service, the cost will be more than $3,000 per month (including platform usage and storage fees).
Verdict
In terms of price when comparing Shopify Plus vs Magento Enterprise, Shopify Plus will be a more suitable choice for businesses that are growing rapidly. Although both platforms have outstanding scalability and advanced features, Shopify Plus is more transparent and clearer when providing prices. In particular, storage costs are included, helping businesses save more and not incur additional fees.
Scalability and Flexibility
Shopify Plus
Shopify Plus enables cutting-edge scalability features that easily handle spikes in traffic and transaction volume, ensuring your online store can operate stably and responsively even during periods of sudden increase in demand.

With Shopify Plus, expansions are seamless thanks to a cloud-based infrastructure that automatically navigates and adjusts to accommodate growth.
In addition, Shopify Plus also offers many customization and integration features, making it easy for you to tailor your online store across a variety of categories to suit your individual wants and needs, from product listings to various categories. Flexible products to marketing tools (with over 100 social medias and over 80 online marketplaces) make development and expansion not difficult for your business.
Magento Enterprise
Magento Enterprise allows for incredibly extensive customization options tied to its modular architecture. Thanks to that, you can easily integrate extensions as desired (of course, you also need to have a solid knowledge of the technical issues of this platform), allowing you to create online experiences highly relevant to brand identity and goals.

If you use Magento Enterprise, you also have complete flexibility in expanding the scale of your online store to meet growing business needs.
Verdict
When comparing Shopify Plus vs Magento Enterprise in terms of scalability and flexibility, Magento Enterprise has the upper hand thanks to its unprecedented flexibility and extensive customization capabilities, empowering business owners and allowing adaptation to market changes.
Third-party Integration
Shopify Plus
Shopify Plus is proud to own the Shopify Apps Marketplaces ecosystem with more than 8,000 applications in many different categories such as marketing, warehouse management, analyzing customer behavior, enhancing customer experience, etc.

Additionally, Shopify’s API also allows for seamless integration with custom-built applications, allowing merchants to easily expand the various capabilities of their ecommerce business.
Magento Enterprise
Up to now, Magento Enterprise has not yet developed a marketplace or an application community specifically for users.
However, with a design that allows for outstanding integration and extensibility, Magento Enterprise gives you the flexibility to customize applications and features, as long as it suits your business needs. From payment gateways and shipping solutions to marketing automation tools and CRM systems, it’s all seamlessly integrated into the platform.
Verdict
Shopify Plus is considered the preferred choice for rapidly growing businesses when comparing Shopify Plus vs Magento Enterprise. With the Shopify App Store and an app ecosystem of more than 8,000, Shopify Plus makes it easy to find and deploy integrated solutions that specifically meet the needs of your business.
Mobile Optimization
Shopify Plus
Shopify Plus presents itself as one of the SaaS ecommerce platforms that excels in mobile optimization, with themes and templates that ensure a seamless experience across all devices. So, rest assured even if your customers access your online store using a smartphone, tablet, or laptop.
Shopify Plus also gives you the opportunity to use more than 100 free and premium themes, with designs that are not only beautiful but also meticulous in each specification. This not only helps you not spend too much time fine-tuning the store interface, but also ensures a beautiful display on all screen sizes. The Shopify ecosystem’s Mobile App SDK also helps you easily integrate payment processes or insert Buy Buttons into your app. The shopping experience is truly enhanced from here.
Magento Enterprise
As a global ecommerce platform, when comparing Shopify Plus vs Magento Enterprise, Magento Enterprise’s ability to optimize mobile devices cannot be denied. However, its process is complex and advanced, especially from site development.

Every mobile identity response requires multiple steps of development and QA testing to ensure optimal performance across devices. Of course, Magento Enterprise also allows users to enjoy the available theme source, but you have to spend a lot of time and personnel to fine-tune its online interface on mobile devices. This process includes cross-platform testing and optimization if any problems arise.
Verdict
In terms of mobile optimization between Shopify Plus vs Magento Enterprise, Shopify Plus is the questionable name. With a diverse library of templates that work across all platforms and a user-friendly Mobile App SDK, Shopify Plus is the key to great flexibility and a seamless experience across all devices for business owners and customers.
Security
Shopify Plus
Shopify Plus impresses in ensuring full compliance with PCI DSS level 1 standards, demonstrating strong protection for subject data. When you use Shopify Plus, you and your ecommerce business also have the opportunity to benefit from comprehensive hosting security measures, such as encryption, monitoring, and checking the network regularly from the provider, etc.

Additionally, when you use Shopify Plus and entrust the 100% security of your ecommerce business to this provider, you will have complete peace of mind with:
- Experience online with SSL encryption
- Encrypt the process of redirecting traffic from HTTP to HTTPS
- Ensuring the security of customers’ personal information throughout the payment process
Thanks to that, not only business information, but also customer information is optimally secured, avoiding any intrusions and dangerous threats when operating on the internet.
Magento Enterprise
Magento Enterprise is no slouch either when it comes to its ability to deploy a fully PCI compliant ecommerce storefront. However, because it is an open source solution, Magento Enterprise is more vulnerable to malware attacks. Besides, maintaining PCI standards on the Magento Enterprise platform also requires you to invest significant resources and knowledge in the server data security process.
Verdict
Shopify Plus, clearly, comes out as the winner again this round when comparing Shopify Plus vs Magento Enterprise. By providing comprehensive security measures and ensuring regular network monitoring, Shopify Plus gives business owners and customers complete peace of mind knowing that their personal data is strictly protected.
B2B Functionalities
Shopify Plus
When you use Shopify Plus, you can enjoy the B2B features available to optimize your wholesale process. Some important key features from Shopify Plus that you need to know include:
- Quickly set up a company profile with tailor-made payment terms
- Create price lists and specify payment terms on a single dashboard
- Enable proactive customization of your store’s themes with Shopify Liquid
- Allow automatic payments, seamless domestic and international transactions
However, Shopify Plus’s available templates are relatively basic, and quite limited in customization except for adding a logo. You may also encounter difficulties with payment and shipping options as the platform does not provide granular control for each different user.
Magento Enterprise
Magento Enterprise provides a powerful set of B2B features, helping business owners easily manage quotes, create customer-specific categories, and set up different configurations for each unique purpose.

Additionally, you can also assign roles to users, set credit limits, and implement various approval processes to streamline complex B2B transactions. Essential features such as customer groups, tiered pricing, and promotions based on purchase history are also supported accordingly.
Magento Enterprise also offers a golden opportunity for ecommerce business owners like you to transform your market share and operate with many suppliers like Amazon or Alibaba. This provides unmatched extension and capabilities for specific B2B operations.
Verdict
Magento Enterprise wins the comparison between Shopify Plus vs Magento Enterprise in terms of B2B functions. The platform has a comprehensive toolkit with features ranging from essential to advanced for B2B, and enhanced capabilities to support marketplaces with a variety of vendors.
SEO Capabilities
Shopify Plus
Shopify Plus gives you powerful SEO capabilities to optimize your online store’s presence on search engines. Some essential features like meta titles, descriptions, customizable URLs, blog posts, are all an important part of how Shopify Plus empowers business owners with knowledge-based navigation and unique experience in SEO.

Shopify Plus’s available templates ensure fast page loading speed and are compatible with mobile devices. At the same time, the integrated tools for creating XML sitemaps, schema markup, or canonical tags provided to users by the Shopify ecosystem demonstrate high site visibility and data collection capabilities on search engines.
Magento Enterprise
Magento Enterprise brings extensive SEO capabilities to ecommerce stores, empowering merchants to optimize their websites. Similar to Shopify Plus, this platform provides full SEO tools such as meta tags, URLs, titles, product pages, categories, content pages, etc.
Yet another plus point of Magento Enterprise is its modular architecture, allowing for seamless integration of extensions and SEO plugins. Sellers and business owners like you can easily add advanced tools and functions to easily improve SEO effectiveness on digital platforms. Rich snippets from Magento Enterprise also help you quickly improve visibility and click-through rates on search engine results pages. Combined with powerful indexing and caching features, Magento Enterprise optimizes performance and dramatically improves website loading speeds.
Verdict
Magento Enterprise stands out as a preferred choice for business owners when it comes to SEO capabilities, in the comparison between Shopify Plus vs Magento Enterprise. Impressing with its modular architecture, expanded marketplace and extensive SEO plugins, Magento Enterprise is the ultimate solution that helps businesses in every industry quickly drive organic traffic and improve their search engine visibility on ecommerce websites.
Help and Support Services
Shopify Plus
Shopify Plus offers comprehensive support services, making it easy for you to use the platform without having to worry about any technical or programming issues that may arise. Shopify Plus’s team of experts operates 24/7, always ready to provide instant support to users regardless of industry. They will quickly provide valuable solutions to fix technical problems if any, and guidance on promoting marketing-related activities or optimizing conversions without spending too much money.

To connect with Shopify Plus’ support system, you can contact through many different channels, including phone, email, and live chat. By providing sellers with a strong support ecosystem, Shopify Plus helps business owners save maximum costs, while also being more confident in expanding their business scale, because they know they have reputable experts who always stand by, accompany and support them.
Magento Enterprise
Magento Enterprise mainly directs support activities to technical issues and website performance optimization. Ecommerce Consulting Group (ECG) from Magento Enterprise is willing to provide other additional support services, however, they will require a certain fee.
Magento Enterprise’s support services can be carefully tailored and customized to suit the specific technical needs of each business. But with a level of support that is not really comprehensive, and the specific usage process aimed at sellers with a solid technical background, Magento Enterprise’s support service causes difficulties for some users who are not familiar with the process and usage patterns typical of the platform.
Verdict
Obviously, Shopify Plus has an advantage in support and help services when comparing Shopify Plus vs Magento Enterprise. With a user-centered perspective, and a team of 24/7 support technicians, Shopify Plus ensures that users are quickly supported with all platform-related issues as quickly as possible without having to pay any extra fee.
Merchandising
Shopify Plus
With Shopify Plus, merchants can quickly organize and showcase products effectively with intuitive tools. Depending on the configuration and arrangement according to individual needs and customer profiles, you allow consumers to conveniently choose based on different segments, easing the sales and conversion process (for example: best-selling items, sorted alphabetically, sorted by price low to high, high to low, sorted chronologically). From there, customers can easily use drag and drop tools to simplify the product display management process.
However, if you choose to use Shopify Plus, you need to be aware that you will encounter product classification limitations. This is especially inconvenient if you want to create some kind of custom, tweaked feature for your ecommerce store.
Magento Enterprise
Magento Enterprise has 7 distinct product classification standards that are natively supported, including:

- Simple
- Easily define configuration
- Pack
- Downloadable
- Virtual
- Grouped
- Gift card included
With Magento Enterprise, you can proactively create rules to automatically display related products, reducing manual work throughout the sales process. Thanks to the visual merchandising tools offered by Magento Enterprise, you also have the opportunity to locate products easily, and apply certain conditions to determine the visibility of typical products with respect to the category.
The third-party widgets available on Magento Enterprise Marketplace are also considered a treasure trove, giving you access to countless tools and resources to enhance your ecommerce experience and streamline the shopping journey of your clients.
Verdict
Magento Enterprise is the winner when comparing Merchandising between Shopify Plus vs Magento Enterprise. With the ability to support a wide range of products and automatic rules for assigning related products, along with diverse access to third-party extensions, Magento Enterprise is a powerful choice for business owners.
Choosing the Right Platforms for Your Business: Shopify Plus vs Magento Enterprise
After a long comparison between Shopify Plus vs Magento Enterprise, if you are still considering which platform is best for your business, our advice below is sure to help you find your own answer.
Choosing Shopify Plus if …
You can choose to use Shopify Plus if your ecommerce business aims for lean operations, rapid scalability, and a user-friendly platform. Shopify Plus will be your trusted companion if your business experiences significant monthly, quarterly, and yearly growth, with strong support services and intuitive selling tools. Outstanding in simplicity, easy-to-use interface, and seamless integration options, Shopify Plus empowers merchants to easily expand their business without too much hassle.
Choosing Magento Enterprise if …
Magento Enterprise is the right decision if you have high expectations for a platform with outstanding scalability, advanced B2B features, and extensive customization requirements. Magento Enterprise offers a diverse product portfolio, fully meeting complex ecommerce needs. Featuring a modular architecture and rich toolset, Magento Enterprise gives merchants the flexibility to tailor their online store to meet their unique and specific business needs. However, consider carefully after comparing Shopify Plus vs Magento Enterprise because with high customization capabilities, Magento Enterprise also requires more technical expertise from the user compared to Shopify Plus.
Conclusion
Choosing between Shopify Plus vs Magento Enterprise is not easy, especially when both platforms possess many outstanding advantages and are suitable for ecommerce businesses that want to develop and expand their base. operating on a digital platform. Allocating each feature and thoroughly comparing each platform in this article has helped you partly understand their strengths and limitations, thereby comparing them with the unique desires of your business and making appropriate decisions.
In case you are still confused about the operating platform of the business, or more specifically how to operate and adjust the business on both of these platforms, don’t worry too much. We, AHT Tech, are still here and help you solve those problems. With 1000+ successfully established ecommerce projects, 500+ ecommerce experts and partners of 25+ global ecommerce platforms, including Shopify Plus vs Magento Enterprise, we are definitely on your side, with thorough consulting and proficient operations to achieve the goal of ecommerce development.
Contact us immediately for more detailed information! And don’t forget to view this video below to better understand about our service: