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BigCommerce vs. WooCommerce: A Comparative Analysis

As e-commerce grows, online retailers must choose the right platform to meet their business needs. Two of the most popular e-commerce platforms are BigCommerce and WooCommerce. Both platforms offer a range of features to help businesses build and maintain their online stores. However, significant differences between the two can affect a business's decision to use one or the other.

In this blog post, we will compare BigCommerce and WooCommerce in terms of their pricing, features, and ease of use.

Overview of BigCommerce and WooCommerce

BigCommerce is a fully hosted e-commerce platform that provides all the necessary tools and features to build and manage an online store. It offers built-in payment gateways, shipping integrations, and marketing tools, making it an all-in-one solution for small to mid-sized businesses.

On the other hand, WooCommerce is an open-source e-commerce plugin for WordPress, requiring a self-hosted WordPress site to work. It offers more flexibility and customization options but requires more technical knowledge and skills to set up and manage.


One of the most significant differences between BigCommerce and WooCommerce is their pricing. BigCommerce is a fully-hosted e-commerce platform, meaning businesses pay a monthly fee to use the forum. The pricing plans range from $29.95 to $299.95 per month, depending on the needed features and level of support.

WooCommerce, on the other hand, is a free, open-source platform. However, businesses using WooCommerce will still need to pay for web hosting, domain name, SSL certificate, and other additional costs associated with running an online store. This means that the overall cost of using WooCommerce can be higher than BigCommerce, depending on the business's specific needs.


When choosing an e-commerce platform, the features offered by BigCommerce and WooCommerce are essential factors to consider. Let's take a closer look at the features that each platform provides.

Built-in Features of BigCommerce

BigCommerce has several built-in features that help businesses quickly create a professional online store. These include:

  • Product Reviews: BigCommerce offers a product review system that allows customers to leave reviews and ratings for products, which can help other potential customers make informed decisions.
  • Abandoned cart recovery: BigCommerce includes an advanced feature that sends automated emails to customers who have left items in their cart without making a purchase. This can help businesses recover lost sales and increase revenue.
  • Gift cards: BigCommerce provides a built-in gift card system that allows businesses to sell gift cards to customers, increasing sales and customer loyalty.
  • Drag-and-drop website builder: bigcommerce's website builder has a user-friendly interface that makes it easy for businesses to create and customize their online store without any coding skills.

Flexibility and Customization of WooCommerce

While BigCommerce offers several built-in features, WooCommerce is known for its flexibility and customization options. Some of the features provided by WooCommerce include:

  • Payment gateway plugins: WooCommerce offers a range of payment gateway plugins that allow businesses to accept payments from different sources, such as PayPal, Stripe, and Amazon Pay.
  • Shipping and tax system: WooCommerce provides a flexible shipping and tax system that allows businesses to customize their shipping rates and taxes based on their specific needs.
  • Extensive plugin library: WooCommerce offers a massive library of plugins and extensions that businesses can use to add specific features and functionality to their online store.
  • Built on WordPress: WooCommerce is built on WordPress, meaning businesses can take advantage of the vast WordPress community and its vast library of plugins and themes.

Design and Themes

BigCommerce offers a range of customizable modern and professional themes to fit any brand or business. The platform also provides a drag-and-drop editor that allows users to customize their store's design and layout easily.

WooCommerce offers even more design options with access to thousands of WordPress themes and templates. However, users need technical skills to customize and manage these themes. Additionally, WooCommerce's articles may only sometimes be optimized for e-commerce functionality, impacting user experience.

Payment and Checkout Options

BigCommerce offers built-in payment gateway integrations, including PayPal, Stripe, and Square. It provides seamless checkout processes, including one-page, guest, and custom checkout fields.

WooCommerce offers a range of payment gateway options, but they must be set up and managed separately. It also provides customizable checkout options, adding custom fields and checkout pages.

SEO and Marketing Features

BigCommerce offers built-in SEO tools, including customizable URLs, meta tags, and sitemaps. It also provides a range of marketing and promotional agencies, such as email marketing, abandoned cart recovery, and gift cards.

WooCommerce offers similar SEO and marketing features, but users must install and manage third-party plugins to access these tools. However, WooCommerce provides more flexibility in customization and integrations with third-party tools and services.

Support and Documentation

BigCommerce offers 24/7 customer support via phone, email, and live chat. It also provides a comprehensive knowledge base, community forum, and video tutorials to help users get started and troubleshoot issues.

WooCommerce offers support via its documentation and community forum but does not offer direct customer support. However, it has a large community of developers and users who can provide assistance and support.

Ease of Use

Both BigCommerce and WooCommerce offer user-friendly interfaces that make it easy for businesses to manage their online stores. However, there are some significant differences in functionality and ease of customization.

BigCommerce comes with a drag-and-drop website builder that allows businesses to customize their online store without needing any coding skills. It also offers a comprehensive dashboard enabling businesses to manage their orders, inventory, and customers in one place. This makes it easy for companies to quickly set up and manage their online store without requiring any technical expertise.

WooCommerce, on the other hand, is known for its flexibility and customization options. It offers a wide range of plugins and extensions businesses can use to add specific features and functionality to their online store. 

Nevertheless, WooCommerce also requires a self-hosted WordPress site, meaning users must set up and manage their hosting, security, and maintenance. While it offers more flexibility in terms of customization and design, it requires more technical knowledge to set up and manage.

While this level of flexibility can appeal to some businesses, it can also make WooCommerce more challenging for those needing more technical skills or experience. Additionally, WooCommerce does not offer a drag-and-drop website builder, meaning businesses must hire a developer or learn how to customize their store.

Overall, businesses that want a more straightforward and streamlined approach to setting up and managing their online store may prefer BigCommerce. However, companies that value flexibility and customization options may find WooCommerce more appealing. Ultimately, the choice between BigCommerce and WooCommerce will depend on the specific needs and preferences of the business.


In conclusion, both BigCommerce and WooCommerce are great options for building an online store but they have different strengths and weaknesses. BigCommerce is a great all-in-one solution for small to mid-sized businesses, offering an intuitive interface and built-in features. WooCommerce is more flexible and customizable but requires more technical knowledge and skills to set up and manage.

When choosing between these two platforms, it's essential to consider your specific needs and goals. If you're looking for a simple and easy-to-use solution, BigCommerce might be the best fit for you. If you want more control over your store's design and functionality and have the technical skills to manage it, WooCommerce might be a better option.

Ultimately, both platforms offer a range of features and tools to help you build and grow your online store. With careful consideration and research, you can find the right platform for your business and start selling online today.