Bamboo Airways Partnered With AHT Tech To Develop Bamboo Web Portal and Bamboo Club Loyalty Portal

To enhance customer satisfaction, Bamboo Airways and AHT Tech executed a strategy focusing on six core areas: accessibility, personalization, service convenience, purchase convenience, channel flexibility, and simplicity and ease of use.

Over a span of six months, Bamboo Airways collaborated with technology partner AHT Tech, a leading DXP solutions consultant in Vietnam, to modernize and infuse the latest digital experience technology into two portals: Bamboo Web Portal and Bamboo Loyalty Portal. This included functionalities like automatic user location and language detection upon website access, tailored promotional programs, and personalized ticket purchasing information.

Furthermore, the DXP platform guarantees uninterrupted operation of Bamboo Airways’ website, even during peak traffic periods. It complies with stringent information security and data protection standards such as GDPR and KISA. The platform also safeguards against website attacks, ensuring stable performance. A real-time monitoring system and form-based reporting system further fortify security measures.

The Bamboo Web Portal and Bamboo Club Loyalty Portal boast a contemporary and visually striking interface. Drawing inspiration from the symbolic bamboo of Vietnam, the website’s redesign incorporates modern elements, reflecting the dynamic ethos of the airline. Compliance with WCAG standards ensures enhanced accessibility for individuals with disabilities, featuring easily readable fonts, customizable text colors and contrast, logical content sequencing, and visually distinct content blocks.

International customers accessing the Bamboo Airways website across various devices and platforms can seamlessly utilize the airline’s services, thanks to the automatic location recognition feature. Following the deployment of the Bamboo Web Portal, this feature will support display in six languages across eleven nations and facilitate transactions in multiple currencies.

Complementing the revamped Bamboo Club Loyalty Portal, the Bamboo Club page now sports a contemporary interface with self-service capabilities. It empowers customers to effortlessly track their activity history, accrue points, and convert them into rewards from the Bamboo Airways ecosystem. These include flight and vacation packages, golf experiences, entertainment options, and an array of vouchers from our extensive and reputable partner network.

In an era of evolving customer expectations and behaviors, Bamboo Airways remains steadfast in its pursuit of providing an unparalleled digital customer experience. With the invaluable collaboration of AHT Tech, Bamboo Airways aspires to lead the way in redefining the standards of customer satisfaction in the airline industry.

Since its inception in 2017, Bamboo Airways has been at the forefront of revolutionizing private air travel in Vietnam, committed to providing aviation services that meet global standards on every flight. The brand was recognized as one of the top 15 regional airlines globally and the second-best in Asia at the 2022 World Airline Awards