B2B eCommerce Platforms: 5+ Platforms You Should Know

B2B eCommerce Platforms: 5+ Platforms You Should Know

TABLE OF CONTENT

What is a B2B ecommerce platform?

How to choose the right B2B eCommerce Platforms

Best B2B eCommerce Platforms

Conclusion

What is a B2B ecommerce platform?

Unlike B2C, business-to-business (B2B) is the process of exchange of products, services, or information between two companies. Almost all B2B commerce is present on the Internet as eCommerce. Thus, they started to find a B2B eCommerce platform that would allow them to build an eCommerce website. They can sell goods and services directly to business clients by leveraging a website. For instance, B2B companies that sell software for building B2B websites such as tools, templates, databases, etc…Here are several key concepts of B2B eCommerce: 

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  • Large-scale orders: The average order value is usually much more extensive than B2C due to the relationship between business and business. 
  • Complex purchasing methods: To complete a B2B transaction, there are relatively many procedures to evaluate and negotiate the right of the level. Customers need a lot of time to consider the optimal solutions to their problems. 
  • Prioritize cost-savings: Generally, B2B customers will set a budget before choosing the partner to implement the website. So, If you provide a better deal, customers will be impressed and collaborate with you. 

Related Article:

A Complete Understanding of eCommerce Marketplace Development

How to choose the right B2B eCommerce Platforms

eCommerce businesses need to choose the eCommerce platforms for B2B to develop an aesthetic and functional website. Let’s browse four steps to help you choose the one: 

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Step 1. Define your needs

Before implementing any eCommerce enterprise solution, you must realize your expectations for the new platform, including objectives and requirements. If you have precise requirements, your eCommerce website will go live faster and meet your needs. 

Step 2. Consider Your Budget Readiness

Predicting the cost of the solution is essential. Additionally, you need to know how much you must invest in implementation. 

Step 3. Comparing eCommerce Platforms

There are various platforms in the market, but you should choose the one that fits you best. You need to discuss and compare the advantages and disadvantages of each platform to decide. When evaluating B2B eCommerce platforms, you can follow up on several key elements that the platform should have. 

  • Scalability 
  • Modularity 
  • Open code 
  • Headless 
  • API integration capabilities 
  • Adaptability and updatability 
  • Simple and transparent customization

Best B2B eCommerce Platforms

Shopify Plus

Known as one of the B2B eCommerce platforms, Shopify Plus delivers many specialized apps and channels to help large enterprises achieve growth hacking. It is a cloud-based SaaS eCommerce platform. Unlike Shopify, Shopify Plus focuses on more prominent wholesalers and enterprise eCommerce. Here are several key features and functionalities to assist B2B businesses in enhancing their eCommerce website as well as generating revenue: 

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  • Enormous themes: Providing more than 100 themes for Shopify accounts, Shopify Plus allows users to easily keep seasonal variations of published themes or change and customize themes to adapt their personas. You can supplant code and CSS to customize themes with Shopify Plus. 
  •  Customize checkout experience: Creating a personalized checkout user experience will engage customers easily.  If B2B eCommerce platforms have deep customization capabilities, businesses will tailor their website, checkout process, and customer experience to meet their needs. 
  • Unlimited staff account: With Shopify Plus, B2B businesses can add more accounts or allow more people to access quickly when your business expands. Shopify Plus is scalable and offers add-on features if your business enters new markets and channels. 
  • Advanced multichannel capabilities: Shopify Plus integrates with more social platforms like Facebook Messenger and Instagram. This enables you to control and access the audience on multiple platforms.

BigCommerce

BigCommerce is a versatile, headless eCommerce platform separated from the back and front end. In more detail, the B2B eCommerce platform allows businesses to customize their website extensively. BigCommerce provides a multistorefront with a user-friendly interface which lets merchants manage multiple online stores all in one platform. Most businesses will be impressed with some main features which BigCommerce brings: 

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  • Unlimited products, bandwidth, and file storage: BigCommerce brings unlimited space for catalog size, storage, or the number of requests to your website. Thus, you can get in the space of a month, depending on the tier or plans you choose. With headless technology and clean code, it is easy for you to customize your website to enhance design and compressed assets and optimize loading times.  
  • Single-page checkout: You don’t need to worry about distractions in the checkout process with BigCommerce because it has a single-page checkout with a simple procedure. This allows your customers to complete the purchase quickly without confusion and complexity. It is clear that leveraging BigCommerce platform helps you generate conversion rates. 
  • BigCommerce Mobile App: BigCommerce develops a mobile app that allows you to manage orders, track customer journeys, and monitor performance through the Internet. Additionally, BigCommerce supports the App Store and Google Play for download.

Oracle NetSuite

NetSuite is one of the B2B eCommerce platforms designed for large enterprises. It delivers personalized and seamless B2B experiences to engage customers. You can utilize a mobile-optimized, feature-rich cloud eCommerce platform to manage customers in real-time. With the visible dashboard, you can view orders, CRM, inventory, and other data analysis and reports. Below are several main Oracle NetSuite features: 

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  • Streamlined checkout experience: NetSuite provides POS, which helps businesses access traditional transaction capabilities like exchanges, cash and carry, and returns. Clearly, it enhances customer experience as well as boosts sales. 
  • Seamless third-party integrations: Additionally, you could integrate NetSuite with the third-party system to manage inventory and customer information effectively. All data inventory, order, and fulfillment are synchronized within NetSuite. Moreover, NetSuite ensures that your business ecosystem might be seamless in online marketplaces, POS systems, e-commerce storefronts, and third-party logistics providers. 
  • Unified order management: The NetSuite dashboard will help you handle orders from various channels in a single platform. You can manage fulfillment anywhere through real-time inventory visibility across all warehouses. As a result, your eCommerce website will speed up order processing as well as increase customer satisfaction.

WooCommerce B2B

As an extension of the WooCommerce plugin for WordPress, the WooCommerce B2B eCommerce platform has user-friendly WordPress integration with customizable product catalogs and pricing. WooCommerce allows B2B businesses access to different customer segments to control sales reports from your WordPress dashboard. To make an eCommerce website seamlessly, WooCommerce gets a plethora of features for B2B businesses, including: 

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  • Multiple modular: B2B eCommerce can add features if you need them with your WordPress plugins. Additionally, WooCommerce allows businesses to integrate with various payment gateways such as PayPal, Stripe, and much more. This results in engaging customer purchases as well as increased sales. 
  • Limitless customization: As an open-source eCommerce platform, WooCommerce lets you modify and customize your online store. With complete control, you might add products or users easily. It seems that you aren’t worried that your eCommerce website will become outdated. It will be obsolete with free and paid plugins to customize the platform with the latest technologies. 
  • More than 400 official extensions: Ranked as one of the B2B eCommerce platforms with enormous extensions, WooCommerce is ready for businesses to customize their online store with various extensions, from payment and shipping to marketing and accounting. 

Adobe Commerce

Adobe Commerce, a B2B eCommerce platform with personalized B2B experiences, was formerly known as Magento Commerce. Because Adobe Commerce has an open architecture, there are endless possibilities for customizing the user experience and scale. Let’s browse some main features of Adobe Commerce for B2B businesses: 

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  • Customizable shopping experiences: Adobe Commerce has extensive customizable capabilities to enhance customer experience. To broaden potential customers, you can create personalized content and promotions through customer journeys and preferences. 
  • Personalized catalogs: No matter what you are selling, Adobe Commerce allows custom pricing, catalogs, and content based on specific companies and customers. Thus, each company will have unique catalogs, adapting to business characters. 
  • System integration: Adobe B2B eCommerce can connect to various ERP solutions to manage businesses more effectively by providing a flexible API structure. Instead of managing multiple systems, businesses can centralized control many tasks all in one platform. 

Conclusion

Most B2B businesses choose B2B commerce because they realize its potential to expand business as well as increase sales. Clearly, B2B eCommerce platforms bring a variety of benefits for B2B businesses when developing eCommerce websites. Choosing the right B2B eCommerce platform will help unlock its power in the market. You can refer to this article if you’re looking for an eCommerce platform for B2B. AHT Tech has more experience implementing B2B eCommerce platforms with seasoned developers and experts. Don’t hesitate to tell us about what you want!