Guide To eCommerce Website Optimization: +10 Tips For Advanced Conversion Rate

Simply said, keywords are essential for assisting customers in identifying your brand. Keyword research is the process of covering how people search intent online for the products you offer. You can use several tools to conduct them like Ahrefs, Serum, Keyword.io, etc… Using this gathered information, you can optimize your website with competitive keywords to rank higher in search engines ( also called Google Search Ranking) and generate more traffic. Note that to execute keyword research, you need to demonstrate your products and what markets you emphasize. It can seem like that a listing of keywords will be nearly to your offerings. 

Besides, eCommerce website optimization also prioritizes optimizing SEO websites. Whether you’ve just set up your online shop or have been at it for a long time, optimizing eCommerce website SEO should always take place to adapt to the changes in customer intent. Certainly, before optimizing website SEO, you need to decide which keywords you should target to apply best practices to rank higher. Through the relationship between keywords and customer patterns, you can gain perspective to evaluate keywords that are indispensable in optimizing eCommerce websites.

On-page SEO plays a vital role in eCommerce website optimization since it assists search engines in understanding your website and its content, as well as identifying which is relevant to a searcher’s queries. As a way to optimize an eCommerce website, on-page SEO also needs relatively many techniques to use keywords in strategic spots. Here are several primary elements for each page you need to optimize: 

• Title
• Heading
• Meta description
• Body copy or product description

In addition, you also must implement more advanced on-page and technical SEO best practices in each individual page. Possibly, your SEO specialists can optimize it. If you do not have one, you can outsource a partner to implement it with various plans. Many other factors of SEO strategy involve: 

• Website structure and hierarchy
• Technical SEO
• Content marketing
• Link building to increase site authority

Don’t miss the power of off-page SEO! It will support you in the process of eCommerce website optimization by enhancing the level of truth of the website.

When visiting your website, customers usually pay attention to the arrangement of visual elements on a page ( called page layout). To increase your conversion rate, you need to optimize your individual product pages. Generally, product page layout should be organized simply and conventionally with a familiar structure and flow. You can add all of the relevant details a customer may want to know including price, features, pictures, and other notable details. 

Along with product page layout optimization, you should produce content to help them convert instead of leaving the page. Utilizing eCommerce SEO keywords is the best way to help these pages rank better. 

To kick off the interest of customers in online shops, creating urgency is a good way to supercharge eCommerce website optimization. If an eCommerce website just keeps a stable status, it will not engage customers to create a twist. Updating the trends and special days helps them close the customers. But, how can you use the strategy to engage customers? It is an easy way to add messages or banners that communicate urgency to pages like the homepage, product pages, etc… through your website or implement digital marketing efforts. For some urgency, you can try many forms like limited-time offers, flash sales, expiring coupons, countdown timers, and much more. However, implementing the urgency depends on the platform you use Shopify, WordPress, or WooCommerce.  

Social proofs like customer reviews, quotes, case studies, etc…also help you build trust and convince potential customers to buy. The connection of all elements will help persuade shoppers to decide your offering is the best choice.

Creating a sitemap first is essential for improving your site navigation and customer experience. When you optimize your product categories or listing pages, your customers can browse and find products on your eCommerce website easily. As a result, eCommerce website optimization will become better, leading to making a first impression and increasing the conversion rate. Additionally, don’t hesitate to create the best content and high-quality photos of all angles of your products. When customers search for a general term, your site should show your product, details, photos, and relevant products to enhance the choices.

To evaluate the performance of the process of eCommerce website optimization, you must use tracking tools. With analytics tools, you can track your store’s KPIs and metrics, your main traffic acquisition channels, sales data, and conversion data. You also see what your website happens, why pages drop off, or what pages or content on your page attract more users to buy. Thus, you can decide the next strategy to optimize eCommerce site. More businesses choose to integrate their eCommerce website with tools like Hotjar, Google Analytics, and MixPanel to track user journeys and performance.

Let’s analyze your purchase and checkout process to ensure that the process doesn’t cause confusion to hurt sales. It has profound impacts on eCommerce website optimizations. Sometimes, the cart abandonment rate and drop-off rate between each of those steps affect to checkout flow. Make sure that there’s no friction from the order step to checkout. You should design more simple and navigated options to help customers manipulate easily. It is obvious that the lack of payment options will make it easy to lose your customers. Nobody wants to create an account before they can finalize their purchase on the final checkout page.

Nowadays, most people use a mobile or smartphone for shopping or online activities. Focusing on developing mobile web apps is vital for expanding your online shop. No matter what you are in the eCommerce business and your target audience, optimizing your eCommerce website for mobile is indispensable for improving site-wide conversion rates and revenue. Since customer experience optimization, prioritizing creating a responsive website design is to work on all devices and handle mobile UX problems. 

When optimizing the mobile shopping experience for your website, you need to consider some elements, including: 

• Check mobile compatibility: Check the content, product descriptions, and graphics on your websites, ensuring your site is responsive and easy to navigate on any device.
• Opt for a minimalistic design: Eliminate the unnecessary elements or icons to utilize the space for CTAs and descriptions. 
• Cut down text-heavy content: Just write the condensed content 
• Compress images: Make sure that your images are compressed before uploading them on your website.  

Most shoppers desire a highly personalized shopping experience, with a main differentiator for most eCommerce websites. In case you don’t have unique customer journeys, you will lose a number of potential customers as well as cut down sales. Through building your buyer personas, you can create supportive strategies to drive higher conversion rates and increase revenue with a broad range of tactics like targeted deals, coupons, customer loyalty programs, etc…To optimize the shopping experience on your website, you can follow some simple steps: 

• Offer recommendations or related products to customers, leading to boost purchase
• Analyze geolocation to suggest the products in the same currency or regional recommendations. 
• Customize based on device type to adapt store forms.

Lower site speed and page load time do harm to your eCommerce website. Generally, the page load time of the website is about 10.3 seconds on desktop computers. What will happen if your website has more than the average page load time? As we know, Google will rank websites based on website speed. Your ranking is high or low, depending on how you optimize your eCommerce website. Furthermore, if you have a slow website, it makes your rankings, traffic and conversions lessen. 

There are a number of elements, affecting your page load time, including file size, unused code, adjust how your page loads. You can use some tools to analyze and optimize the specific action items.

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